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Lessons From a Contrarian Daniel Kron knew nothing about retailing, but his idea proved to be genius.

By John Montorio

Opinions expressed by Entrepreneur contributors are their own.

The Contrarian

Daniel Kron had a problem.

He was near broke. His New York-based Internet business had crashed and burned. By his own admission, he had neither prospects nor much direction. His experience was narrow. He knew almost nothing about retailing. And as a three-time college dropout, he had none of the credentials higher education confers.

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