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Meet the Incubator Shattering the Left/Right Brain Divide New Inc believes in mixing art and business.

By Lana Bortolot

This story appears in the June 2014 issue of Entrepreneur. Subscribe »

Last summer researchers from the University of Utah debunked a long-held belief, reporting that the so-called left/right brain divide -- the difference between analytical and creative thinking -- is, in fact, imaginary.

If anything is going to test that finding in practicum, it will be New Inc, a nascent incubator for practitioners at the intersection of art, design and technology. The program, led by the New Museum in New York, will inaugurate an interdisciplinary community via shared collaborative workspaces, prototyping labs, an educational program and programming that addresses the interests of the new creative entrepreneur. Here, there will be no great divides, and lines will be crossed with great encouragement.

That amalgamation is part of a new way of thinking about business ownership, says New Inc director Julia Kaganskiy, a rising star in the art-meets-tech world who was brought in last year to launch the program. "It's been part of our mission from the beginning to investigate territorial practice and the role of the museum," she says. "In this incubator, we're looking at ways the museum can support new modes of cultural production that are cross-disciplinary and don't neatly fit into an existing program or infrastructure."

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