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Putting School to Work

Long walks in high heels inspired two women to create something easier on the feet--with a little help from their university.

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This story appears in the December 2009 issue of Entrepreneur. Subscribe »

Wouldn't it be nice if your college helped your business make money? Susie Levitt and Katie Shea thought so, and during the course of their senior year at New York University, they enlisted the school's faculty, staff and even the PR department to help them launch a fashion company based on solving a single problem: Their feet hurt when they walked in high heels.

The two were working as summer interns on Wall Street and bonded over their complaints about covering the long blocks to and from work in heels.

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