The 3-Step Strategy to Help You Determine Your Business Mission, Values and Goals

Doing so quickly is essential to getting your business on track.

By Rick Terrien • Apr 30, 2020

Opinions expressed by Entrepreneur contributors are their own.

The following excerpt is from Rick Terrien's Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound.

There's a widely used acronym that you may have heard of: KISS — keep it simple, stupid. But it's an old saying, and it needs updating. How about, "Keep it simple, smarty"? Simple is the new smart, and it is, in fact, exactly what most people need to focus on when starting a business.

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