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The Pub Hits the Road

It sounds like the wackiest idea ever: A bar on wheels powered by brew-pounding pedalers.

This story appears in the December 2010 issue of Entrepreneur. Subscribe »
The PedalPub
The PedalPub
Photo© Jeff Clark

Entrepreneurs: Eric Olson and Al Boyce, dedicated home brewers with day jobs--Olson teaches at Normandale Community College in Bloomington, Minn., and Boyce is a computer programmer for U.S. Bank in St. Paul, Minn.

What Possessed Them: A fellow home brewer e-mailed Olson a photo of a crazy-looking on wheels in Europe. "I said, "Damn, this is one of the coolest things I've ever seen in my life.'" He tracked down the creators--brothers Henk and Zwier van Laar in (where else?) Amsterdam--and asked how to make one. They sold him one instead.

"Aha" Moment:: In 2007, they got the first PedalPub rolling and sent e-mails out to friends and family, expecting a mild reaction. "But our e-mail list started to explode," Olson says. "And that's when I had the first inkling that this might be really successful."

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