What if working long hours, living on Slack, and growing as fast as possible isn't the best way to run a business? The founders of Basecamp are pretty sure they have the answer.
The digital marketing industry has been growing at a phenomenal pace, from USD 161.77 billion in 2015 to USD 229.25 billion in 2017
Readily available technology is making it easier for entrepreneurs to get the chores done so they can focus on strategy.
Here are the surprising, unorthodox strategies that helped the early software as a service pioneer rise to -- and stay at the top of -- the crowded online project management space.