buyer personas

Thought Leaders

How to Thrive in Niche Markets

A narrow focus can bring wide success to your business. Here are six strategies to help you get started.

Emprendedores

Cómo prosperar en mercados especializados

Un enfoque limitado puede traer un gran éxito a su negocio. Aquí hay seis estrategias para ayudarlo a comenzar.

Marketing

How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

Sometimes you intend to have your product appeal to one group; but then another group you hadn't expected loves it, too. Time to add to those buyer personas.

Marketing

Effective Email Strategies for Startups Marketing on a Budget

Develop personas, and write customized emails that offer genuine value.

Marketing

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.