email lists

Marketing

How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales

Email marketing can boost awareness and sales for your startup. Here's how to create a strategy that works — and avoid costly mistakes.

Marketing

5 Types of Email Addresses Are Ruining Your Marketing ROI — Here's What You Must Do to Avoid Them

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here's how to prevent that – and build a stronger relationship with your prospects.

Marketing

Google Is About to Delete Inactive Accounts. Here's How to Avoid A Massive Gmail Bounce Rate.

Google will start deleting inactive accounts soon. For businesses like yours, that means many Gmail contacts will probably bounce. Here's how you can avoid that – and keep your business emails landing in the inbox.

Marketing

11 Common Email Marketing Mistakes (and How to Fix Them)

How to avoid sabotaging your own success by identifying some of the most common email marketing mistakes.

Marketing

5 Simple Tweaks for Better Email Deliverability

Email success starts in the inbox. Learn five easy ways to tweak your strategy so you can achieve better email deliverability.

Marketing

How Often Should You Email Your List? Here Are 5 Deciding Factors You Need to Know.

Is the right strategy once a month, once a day or somewhere in between? A seasoned exec in the field offers profit-boosting insights.

Marketing

How Do You Improve Email Marketing? Start by Improving Your List.

This top-rated tool makes cleaning your email list easy.

Marketing

4 Things You Should Change About Your Email Marketing

Pruning, consistency and other tricks of an increasingly vital trade.