Recommendations.Testimonials

How Do You Get Your Customers to Advocate for You?
Customer Loyalty

How Do You Get Your Customers to Advocate for You?

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here's a four-step push to get customers spreading the word.
Sona Jepsen | 6 min read
First Positioning Is as Important to Your Startup as First Impressions Are to Your Career

First Positioning Is as Important to Your Startup as First Impressions Are to Your Career

Avoid the common mistakes many hard-charging entrepreneurial CEOs make.
Joel Trammell | 3 min read
Getting the Best Testimonials From Clients to Use in Your Marketing

Getting the Best Testimonials From Clients to Use in Your Marketing

Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
Issamar Ginzberg | 7 min read
How to Get Influencers to Help You

How to Get Influencers to Help You

Three tips to reach out to successful people and ask for their recommendations.
Stephen Key | 4 min read