Recommendations.Testimonials

Customer Loyalty

How Do You Get Your Customers to Advocate for You?

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here's a four-step push to get customers spreading the word.

First Positioning Is as Important to Your Startup as First Impressions Are to Your Career

Avoid the common mistakes many hard-charging entrepreneurial CEOs make.

Getting the Best Testimonials From Clients to Use in Your Marketing

Top performers get the best testimonials with a simple trick. They write them for their clients. Really.

How to Get Influencers to Help You

Three tips to reach out to successful people and ask for their recommendations.