Watch This NFL Player Turned Entrepreneur Explain How He Keeps Challenges in Perspective

Lights Out Brand founder and CEO Shawne Merriman shares his internal monologue during tough times.

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Shawne Merriman, CEO and founder of apparel and sporting goods brand Lights Out Brand, has had to balance adaptability and focus on the field and in business.

We caught up with the former NFL linebacker at the Entrepreneur Live conference in Los Angeles earlier this month. In the above video he shares with us what he thinks it means to be an entrepreneur in three words, how he thinks about challenges and makes difficult tasks more manageable, his best tip for staying focused and what he does every morning.

Related: 'Bar Rescue' Star Jon Taffer Shares the One Thing That Helped Him Find Success

 

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