Branding

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
VIP Contributor
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner C-Suite's Jeffrey Hayzlett sat down with David Haigh, CEO of Brand Finance, to share his insights on what all successful brands have in common. He also sat down with Matt Prechern, EVP and CMO of HCL Technologies, at his offices in New York City, to talk about the steady increase of HCL's brand and to reveal the secret about what’s made the company brand so successful.

Related: Your Competitive Advantage Is Not Your Product -- It's Your Story

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Refreshing Your Brand Doesn't Mean Starting Over