How I Got 13,000 Instagram Followers in One Month

We go inside the strange, disturbingly popular world of 'engagement groups.'

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
Entrepreneur Staff
Editor-in-Chief
1 min read

Many have had this experience: You see someone with a lot of Instagram followers and wonder, How are they possibly this popular?

The answer, at least according to ecommerce expert Trevor Chapman: They’re not. They’re using engagement groups.

These groups (also called pods) are coordinated, often automated clusters of people who work together to trick Instagram’s algorithm. When they do, they boost the visibility of people’s posts -- increasing the likelihood of it being seen, liked and leading to a follow.

Related: 10 Instagram Tools to Help You Build Your Following in 2018

How does it work? That’s what Entrepreneur Editor in Chief Jason Feifer wanted to understand. Watch as Feifer and Chapman sit down and run a live experience with Feifer’s own Instagram handle, and then grapple with a difficult question: When popularity on social media can be manipulated, does quality ever really matter?

Full disclosure: Chapman has a financial relationship with a company that runs Instagram engagement programs. The company is not mentioned in the video.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur