Does Your Website Have This Important Lead-Generation Feature?
In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal to any sort of free offering, including a free book or a free webinar series.
An important aspect to an effective opt-in page is its design. Without a compelling design, there will be fewer conversions from the leads you may be generating. If you're at a loss for crafting an interesting design, go online and look for templates that are simple and uncluttered.
To increase credibility in your business, consider adding a section offering social proof on your website. This can mean links to your social presence, or it can mean showcasing positive testimonials or notable press coverage.
The final step for many landing pages is to direct people to a call-to-action -- which tells people what is the next thing they should do and leads them to a purchase.
Click to video to hear more from Angel about email marketing.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.