Villa Fresh Italian Kitchen

At a Glance

Products & Services: Pizza, Italian food

Number of Locations: 269

Total Investment: $296.95K - $894K

Founded: 1964

Began Franchising: 1999

About Villa Fresh Italian Kitchen

After coming to America from Naples, Italy, Michele Scotto opened his first pizzeria in 1964 next door to the Ed Sullivan Theater on Broadway. Franchising of Villa Enterprises began in 1999, with stores designed to operate in high-traffic locations such as malls, airports, sports arenas, universities and casinos.

Franchise Units

Year U.S. Canadian International Company Owned
2014 80 0 33 156
2013 79 0 35 135
2012 80 0 30 139
2011 88 0 24 144
2010 81 0 22 146
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Asia, Canada, Central America, Eastern Europe, Middle East, Mexico, South America, Western Europe.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $296,950 - $894,000
Franchise Fee: $25,000 - $35,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $250,000 - $300,000
Liquid Cash Available: $100,000 - $250,000
Operations
Number of employees needed to run franchised unit: 10. Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 weeks. At corporate locations : 3 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Ad slicks, Regional advertising,
Other marketing support: Local store marketing programs

Franchise Ranking History

Franchise 500®: #188 (2012), #212 (2011),
America's Top Global: #147 (2012), #167 (2011),

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