Event Planning Business

Marketing

The New Normal: How In-Person Events Have Evolved In The Post-Pandemic World

In-person events are back and stronger than ever. Optimize the groundwork for a successful event by utilizing virtual options.

Marketing

How to Create a Live Event that Generates Buzz and Leaves a Lasting Impression

A great live event does more than generate buzz about your business. It can leave a lasting impression on your audience and customers, boosting sentiment, cultivating loyalty and even fostering long-term growth that pays off for years.

Marketing

3 Creative Ways to Monetize Your Next Business Event

Go from breaking even to breaking the bank.

Growth Strategies

How Dubai's Events Sector Is Reimagining The Industry After Being Hit Hard By The COVID-19 Crisis

Since the UAE reopened to international visitors in July, the authorities have been examining how gatherings can take place safely, which resulted in the launch of a new set of guidelines for the business events scene.

Leadership

Follow The Leader: Harmeek Singh, Founder And CEO, Plan b

"The keyword is collaboration, because it is how teams are formed with a long-term view, and an aim to build a bigger think tank."

Starting a Business

Setting Foot in the Shaadi Business? Here are Seven Tips and Practices to Swear by!

Planning a wedding is an exciting and exhausting experience and when it comes to Indian weddings, the thrill skyrockets the experience to an altogether different level!

Thought Leaders

After A Family Tragedy, I Finally Learned How To Balance My Work Life

Jung Lee, founder of events production-and-design firm Fête, writes about the moment she learned to create a stronger support system.

Marketing

What Makes Events Like Apple's So Effective?

An effective event resonates with audiences to create a lasting positive impression.

Marketing

Three Ways In Which Giveaways Hurt Your Exhibition ROI

Three big issues to watch out for when planning your next exhibition.

Thought Leaders

Oscar-Nominated Producer Kimberly Steward Shares Why Her Mentor Is 'Her Emergency Button'

The founder of K Period Media has a sisterly relationship with her mentor, who's been a support system and close friend for 12 years.

Growth Strategies

3 Tips For Starting Out In The Experiential Events Space in India

Starting something based on your experience and observation can be the ladder to a stable venture.

Leadership

This Event Management Company Aims to Bring More International Artists to India

Concerts are being held in full houses as music lovers are ready to invest their time and money on performing artistes.

Entrepreneurs

Near Bankruptcy Taught Me a Life lesson, and Now Here I am, Says this Indo-American Entrepreneur

Reggie Aggarwal had two career options in sight when he graduated from an US school, either to become an engineer or a doctor, after his parents' wishes.

Marketing

Host a Big Event, and Watch Your Customer Base Grow

It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.