Event Planning Business

Building a Business

Why Dave Portnoy’s One Bite Pizza Fest Shows the Real Power of Live Events

Dave Portnoy's One Bite Pizza Fest turned his viral YouTube pizza reviews into a 10,000-person event with 40 pizzerias and major sponsors, showing how live experiences can turn digital influence into community.

By Leo Zevin

Side Hustle

This 30-Year-Old’s $6,000-a-Month Side Hustle Started Making Money ‘Immediately’ — But He’s Not Quitting His Day Job

By Amanda Breen

Building a Business

How to Start an Event Planning Business: Your Comprehensive Guide

By Laura Tiffany

Marketing

I Produce Many Large In-Person Events — Using a Very Small Budget. Here’s How I Do It.

By Ramon Ray

Building a Business

Never-Cheesy Wedding DJs, ‘Old World’ Blacksmithing Classes, and Character Actors for Kids’ Parties: 15 of America’s Favorite Event Service Companies

These local businesses are getting kudos from customers for offering unique, professional event experiences.

By Entrepreneur Staff

Marketing

The New Normal: How In-Person Events Have Evolved In The Post-Pandemic World

In-person events are back and stronger than ever. Optimize the groundwork for a successful event by utilizing virtual options.

By Tal Frankfurt

Marketing

How to Create a Live Event that Generates Buzz and Leaves a Lasting Impression

A great live event does more than generate buzz about your business. It can leave a lasting impression on your audience and customers, boosting sentiment, cultivating loyalty and even fostering long-term growth that pays off for years.

By Eric Weinberger

Marketing

3 Creative Ways to Monetize Your Next Business Event

Go from breaking even to breaking the bank.

By Jenn Murray

Thought Leaders

After A Family Tragedy, I Finally Learned How To Balance My Work Life

Jung Lee, founder of events production-and-design firm Fête, writes about the moment she learned to create a stronger support system.

By Jung Lee

Marketing

What Makes Events Like Apple’s So Effective?

An effective event resonates with audiences to create a lasting positive impression.

By Colette May

Thought Leaders

Oscar-Nominated Producer Kimberly Steward Shares Why Her Mentor Is ‘Her Emergency Button’

The founder of K Period Media has a sisterly relationship with her mentor, who's been a support system and close friend for 12 years.

By Stephanie Schomer

Marketing

Host a Big Event, and Watch Your Customer Base Grow

It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.

By Chip R. Bell

Tech

This Startup Gets You Into Spaces That Instagram Dreams Are Made of

Splacer is like Airbnb but for ultra hip event spaces, such as an abandoned church, urban greenhouse or prop studio.

By Catherine Clifford

Marketing

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.

By Mary Wang

Marketing

Hire Professional Moderators So Your Event Panels Don’t Suck

While a lot of attention is given to finding keynote speakers and other event details, panels often end up being an afterthought. This is where a professional moderator can help.

By Carol Roth

Thought Leaders

This Family Business Is Literally Influential

A husband-wife team has built a business matching marketers with just the right influencers.

By Daphne Mallory

Building a Business

The Price Is Right: Turning a Profit in the Event Planning Business

Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.

By Entrepreneur Staff

Building a Business

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.

By Brett Relander

Marketing

How to Leverage Live Marketing With Social Media Before, During and After Events

Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.

By Kelly Springs-Kelley

Building a Business

Bonnaroo’s Founder on Hosting a Blockbuster Bash

Rick Farman, the co-founder of Superfly Presents, the company behind music festival Bonnaroo, offers advice about successful events.

By Andrea Huspeni

Business News

10 Must-Have Tech Tools for Producing Better Live Events

Apps, ideas and resources that can inject new life into your next live meeting, conference or trade show.

By Jonathan Blum and Alex Dalenberg

Building a Business

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.

By Eddie Osterland

Online Presence

How to Promote Your Business Events on Facebook

Use care in setting up the event, then create excitement with visually compelling posts and ads.

By Amy Porterfield

Building a Business

A Surprising Business Idea

Who doesn't like a good mystery? Three entrepreneurs deliver the unexpected.

By Jennifer Wang

Building a Business

Four Home-Based Businesses in Demand

Consider these popular small-business ideas in 2011.

By Lesley Spencer Pyle

Business News

Why Events are Going Virtual

As companies continue to costs, trade shows are becoming an expendable expense.

By Lindsay Holloway

Building a Business

Events Planner

It takes very little to start up but can bring in big bucks. If you have an eye for detail and love parties, weddings and other events, consider this.

By Elizabeth Wilson

Building a Business

Hot Idea: Party Planning for Teens

Now that TV's Sweet Sixteen has shown teens how cool their parties can be, event and party planning for teens is a hot business.

By Nichole L. Torres

Building a Business

Life of the Party

Life's a party--if you're an event planner, that is.

By Pamela Rohland