McDonalds

McDonalds

Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955. McDonald's and the Golden Arches have since become an internationally-recognized symbol of quick-service hamburgers, fries, chicken, breakfast items, salads and milkshakes.

McDonald's is ranked #9 on Entrepreneur's 2013 Franchise 500® listing.

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News and Articles About McDonalds

Disappointing Earnings Add to McDonald's Bad Week

Disappointing Earnings Add to McDonald's Bad Week

Legal battles with franchisees, expired meat and another disappointing quarterly report: it's already been a hard week for McDonald's.
McDonald's, KFC Embroiled in China Food Safety Scare

McDonald's, KFC Embroiled in China Food Safety Scare

A supplier to the fast-food chains in China has been accused of using expired meat and allowing unhygienic practices.
Franchisees in Puerto Rico Claim McDonald's Broke FTC Rule

Franchisees in Puerto Rico Claim McDonald's Broke FTC Rule

In letting McDonald's biggest franchisee open up shops in Puerto Rico, local franchisees say the fast-food giant violated FTC rules.
Survey: McDonald's Has the Worst Burger in America

Survey: McDonald's Has the Worst Burger in America

In the battle of the chain restaurants, Consumer Reports found that customers were sick of many of fast food mega-chains' specialties.
McDonald's Is Testing an App That Lets Customers Order Ahead

McDonald's Is Testing an App That Lets Customers Order Ahead

Can fast food get faster? McDonald's is trying to speed up with tech, testing a new order-ahead and payment app in Georgia.
How McDonald's Made Me a Better Businessman

How McDonald's Made Me a Better Businessman

The fast-food franchise king served up long-lasting lessons to the eventual founder of Edible Arrangements.
Startup Aims to Meet Tech Challenges of Dining Industry

Startup Aims to Meet Tech Challenges of Dining Industry

Red Book Connect's solutions for the four biggest issues restaurants face are already embraced by large numbers of businesses.
McDonald's U.S. Sales Slump Continues

McDonald's U.S. Sales Slump Continues

While global same-store sales increased 0.9 percent, U.S. sales were down 1 percent in May.
McDonald's to Refranchise 1,500 Restaurants

McDonald's to Refranchise 1,500 Restaurants

The burger chain is making a big refranchising push in the next two years, primarily outside the U.S.
Fast-Food Breakfast Buzz Boosts Egg Whites' Prices

Fast-Food Breakfast Buzz Boosts Egg Whites' Prices

The growing breakfast market and competition for health-conscious customers combine to create an explosion in demand for egg whites.
McDonald's Introduces Its Creepiest Mascot Ever

McDonald's Introduces Its Creepiest Mascot Ever

The burger chain's new mascot: a Happy Meal with a terrifyingly toothy grin.
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore

With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore

Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Why 'Burgers for Breakfast' Is Actually a Win for Burger King

Why 'Burgers for Breakfast' Is Actually a Win for Burger King

Burger King is making burgers and fries available during breakfast hours at 5,000 restaurants in the US.
McDonald's May Be Getting Into Seasoned Fries

McDonald's May Be Getting Into Seasoned Fries

McDonald's is mixing up its classic fries, testing shake-in seasoning packets.
Midlife Crisis? Ronald McDonald Gets a Makeover, Joins Twitter

Midlife Crisis? Ronald McDonald Gets a Makeover, Joins Twitter

On the heels of a disappointing earnings report, McDonald's announced its mascot is getting a new look and joining social media.
Why China Is Just as Important as Breakfast in the Fast-Food Wars

Why China Is Just as Important as Breakfast in the Fast-Food Wars

While breakfast has been making headlines, there are other high-stakes areas where U.S. fast-food giants should be focused.
McDonald's Profit Slips in Chilly First Quarter. Will Yum Brands Fare Better?

McDonald's Profit Slips in Chilly First Quarter. Will Yum Brands Fare Better?

In a quarter that saw fast-food breakfast wars and the polar vortex, here's how McDonald's is measuring up to the competition.
8 Totally Weird Fast-Food Items That Everyone Is Talking About

8 Totally Weird Fast-Food Items That Everyone Is Talking About

Fast-food chains have been trying to one-up each other with wacky offerings like the Waffle Taco and Chicken Corsage. Here are some of the weirdest items on the menu.
The Real Reason Business Travelers Love Fast-Food (Hint: It's Not Because They're Big Mac Addicts)

The Real Reason Business Travelers Love Fast-Food (Hint: It's Not Because They're Big Mac Addicts)

A new report shows that the three restaurants business travelers expense the most are Starbucks, McDonald's and Panera Bread. Here's why.
Where Business Travelers Expense the Most Meals (Infographic)

Where Business Travelers Expense the Most Meals (Infographic)

Bet you can't guess where workers are swiping their fancy corporate credit cards the most.
'Gluten-Free' and 'Sustainable' Take Over Menus as New Healthy Buzzwords

'Gluten-Free' and 'Sustainable' Take Over Menus as New Healthy Buzzwords

A look at the key phrases restaurants are serving up for the health-conscious customer.
The Real Reason Taco Bell Made the Waffle Taco

The Real Reason Taco Bell Made the Waffle Taco

Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
Looking to Steal Taco Bell's Thunder, McDonald's Offers Free Coffee

Looking to Steal Taco Bell's Thunder, McDonald's Offers Free Coffee

The day after Taco Bell began its breakfast sales, McDonald's announced plans to offer free McCafe coffee for two weeks during breakfast hours.
What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
McDonald's 'Sustainable Beef' Finally Has a Definition... Sort Of.

McDonald's 'Sustainable Beef' Finally Has a Definition... Sort Of.

What does 'sustainable beef' actually mean? Here's what we know so far.

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