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McDonalds

Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955. McDonald's and the Golden Arches have since become an internationally-recognized symbol of quick-service hamburgers, fries, chicken, breakfast items, salads and milkshakes.

McDonald's is ranked #9 on Entrepreneur's 2013 Franchise 500® listing.

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News and Articles About McDonalds

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While breakfast has been making headlines, there are other high-stakes areas where U.S. fast-food giants should be focused.
April 23, 2014 in Franchises
McDonald's Profit Slips in Chilly First Quarter. Will Yum Brands Fare Better?

McDonald's Profit Slips in Chilly First Quarter. Will Yum Brands Fare Better?

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In a quarter that saw fast-food breakfast wars and the polar vortex, here's how McDonald's is measuring up to the competition.
April 22, 2014 in Franchises
Photos: 8 Totally Weird Fast-Food Items That Everyone Is Talking About

8 Totally Weird Fast-Food Items That Everyone Is Talking About

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Fast-food chains have been trying to one-up each other with wacky offerings like the Waffle Taco and Chicken Corsage. Here are some of the weirdest items on the menu.
April 18, 2014 in Franchises
The Real Reason Business Travelers Love Fast-Food (Hint: It's Not Because They're Big Mac Addicts)

The Real Reason Business Travelers Love Fast-Food (Hint: It's Not Because They're Big Mac Addicts)

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A new report shows that the three restaurants business travelers expense the most are Starbucks, McDonald's and Panera Bread. Here's why.
April 10, 2014 in Franchises
Where Business Travelers Expense the Most Meals (Infographic)

Where Business Travelers Expense the Most Meals (Infographic)

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Bet you can't guess where workers are swiping their fancy corporate credit cards the most.
April 10, 2014 in Franchises
'Gluten-Free' and 'Sustainable' Take Over Menus as New Healthy Buzzwords

'Gluten-Free' and 'Sustainable' Take Over Menus as New Healthy Buzzwords

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A look at the key phrases restaurants are serving up for the health-conscious customer.
March 31, 2014 in Franchises
The Real Reason Taco Bell Made the Waffle Taco

The Real Reason Taco Bell Made the Waffle Taco

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Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
March 28, 2014 in Franchises
Looking to Steal Taco Bell's Thunder, McDonald's Offers Free Coffee

Looking to Steal Taco Bell's Thunder, McDonald's Offers Free Coffee

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The day after Taco Bell began its breakfast sales, McDonald's announced plans to offer free McCafe coffee for two weeks during breakfast hours.
March 28, 2014 in Franchises
What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic)

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Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
March 21, 2014 in Marketing
McDonald's 'Sustainable Beef' Finally Has a Definition... Sort Of.

McDonald's 'Sustainable Beef' Finally Has a Definition... Sort Of.

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What does 'sustainable beef' actually mean? Here's what we know so far.
March 18, 2014 in Franchises
Burger King to Let You Pay for Your Whopper by Smartphone

Burger King to Let You Pay for Your Whopper by Smartphone

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Taking a page from Starbucks and Dunkin' Donuts, Burger King will reportedly introduce a mobile payment option in all U.S. locations.
March 18, 2014 in Franchises
McDonald's Wants to Run More Tests on 'Build-Your-Own-Burger' Concept

McDonald's Wants to Run More Tests on 'Build-Your-Own-Burger' Concept

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We'll soon see if McDonald's can keep fast food speedy and cheap while giving customers customization options.
February 28, 2014 in Franchises
Fast-Food Chains Are Suddenly Going Bananas Over Breakfast

Fast-Food Chains Are Suddenly Going Bananas Over Breakfast

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From Taco Bell's new Waffle Tacos to McDonald's potential extended breakfast hours, chains are giving breakfast lovers something to talk about.
February 25, 2014 in Franchises
 Starbucks Banned at Sochi? No Problem. NBC Finds a Way to Smuggle It In.

Starbucks Banned at Sochi? No Problem. NBC Finds a Way to Smuggle It In.

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While Starbucks isn't an Olympic sponsor, NBC has managed to set up its own shop for coffee addicts.
February 17, 2014 in Franchises
The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

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How do you define what a brand is, and what does it take to get there?
February 7, 2014 in Branding
We the People Want McDonald's to Give Us a Veggie Burger

We the People Want McDonald's to Give Us a Veggie Burger

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More than 87,000 people including celebs such as Ellen DeGeneres and Pamela Anderson have signed a petition asking McDonald's for a McVeggie.
January 31, 2014 in Franchises
Burger With A Side of Heroin? McDonald's Worker Found Selling Drugs in Happy Meals

Burger With A Side of Heroin? McDonald's Worker Found Selling Drugs in Happy Meals

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A McDonald's employee in Pittsburgh was arrested for selling heroin to customers at the drive-thru.
January 30, 2014 in Franchises
Why Are These High-Profile Franchises Suddenly Going Public?

Why Are These High-Profile Franchises Suddenly Going Public?

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With a number of high-profile IPOs, franchises are having a moment in the Wall Street spotlight.
January 16, 2014 in Franchises
How McDonald's Defines 'Sustainable' Beef Will Impact the Entire Industry

How McDonald's Defines 'Sustainable' Beef Will Impact the Entire Industry

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As McDonald's promises to buy 'verified sustainable' beef by 2016, the question remains -- what exactly is sustainable beef?
January 8, 2014 in Franchises
McDonald's Kills Employee Resource Site After Another Gaffe

McDonald's Kills Employee Resource Site After Another Gaffe

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Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water.
December 26, 2013 in Franchises
New Year, New Expansion: McDonald's to Open First Restaurant in Vietnam

New Year, New Expansion: McDonald's to Open First Restaurant in Vietnam

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Despite struggling with sales in Asia, McDonald's will open its first restaurant in Vietnam in 2014.
December 23, 2013 in Franchises
Photos: A Racist Sign at Sonic and 5 Other Franchise PR Disasters

A Racist Sign at Sonic and 5 Other Franchise PR Disasters

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From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
December 10, 2013 in Franchises
McDonald's U.S. November Sales Unexpectedly Fall

McDonald's U.S. November Sales Unexpectedly Fall

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McDonald's same-store restaurant sales fell 0.8 percent in November, dragging worldwide sales short of monthly predictions.
December 9, 2013 in Growth Strategies
What Franchisees Could Lose If the Minimum Wage Is Raised

What Franchisees Could Lose If the Minimum Wage Is Raised

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As fast-food workers prepare to strike in 100 cities this Thursday, franchisees and business owners grapple with the minimum wage question.
December 3, 2013 in Franchises
Why Businesses Fail: A Data Expert Explains It All

Why Businesses Fail: A Data Expert Explains It All

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Data scientist Thomas Thurston uses algorithms to understand the common traits between businesses that fail and succeed. Turns out, experience is only a small factor, and the best products can actually backfire.
December 3, 2013 in Startup Basics

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