McDonald’s CEO Predicts These 3 Food Trends Will Blow Up In 2026

Chris Kempczinski nailed his 2025 predictions. Now he’s forecasting what will shape the food industry this year.

By Jonathan Small | edited by Jessica Thomas | Jan 15, 2026

Last year, McDonald’s CEO Chris Kempczinski predicted protein, AI and sauces would dominate food trends — and he was spot on. Now he’s sharing his 2026 predictions.

In a video shared on Instagram this week, Kempczinski outlined three trends he expects to gain momentum: fiber-focused offerings, sweet-and-spicy flavor combinations and beverage innovation. “No. 1, fiber is going to be big,” he said. “No. 2, sweet and spicy, together, is going to be a big food trend. And No. 3, you’re going to see a lot of beverage innovation.”

The McDonald’s chief boasted about his 2025 predictions, claiming he “went three-for-three” and that “I do have to do a little bit of a victory lap.” This year’s predictions offer insight into where the fast-food giant may focus menu development and innovation in the coming year.

Read more

Last year, McDonald’s CEO Chris Kempczinski predicted protein, AI and sauces would dominate food trends — and he was spot on. Now he’s sharing his 2026 predictions.

In a video shared on Instagram this week, Kempczinski outlined three trends he expects to gain momentum: fiber-focused offerings, sweet-and-spicy flavor combinations and beverage innovation. “No. 1, fiber is going to be big,” he said. “No. 2, sweet and spicy, together, is going to be a big food trend. And No. 3, you’re going to see a lot of beverage innovation.”

The McDonald’s chief boasted about his 2025 predictions, claiming he “went three-for-three” and that “I do have to do a little bit of a victory lap.” This year’s predictions offer insight into where the fast-food giant may focus menu development and innovation in the coming year.

Read more

Jonathan Small

Founder, Strike Fire Productions
Entrepreneur Staff
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV...

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