News and Articles About Niche marketing
BY Sarah GreenThe co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
BY Brad SugarsA winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
BY Jason DaleyRestaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well.