Niche marketing
BY Adam Toren
Being the little fish in a small pond can be advantageous for young entrepreneurs. Defining Your Market in 7 Steps
BY Entrepreneur Staff
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success. College Entrepreneur Dives Into Niche Business
BY Jodi Helmer
A University of Oregon grad turns his love of coral into a thriving niche business. How a Leather Designer Keeps Musicians Traveling in Style
BY Judy Sutton Taylor
Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick. Startups Take on the Business of Education
BY Jeff Wuorio
A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges. To Find Your Next Great Business Idea, Narrow Your Focus
BY Brad Sugars
A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable. Four Fitness Startups Find a Unique Workout Niche
BY Katherine Duncan
Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out. Eggs? Grilled Cheese? Food Chains Say 'Niche' Pays
BY Jason Daley
Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well. How to Compete with the Big Chains? Think Locally
BY Mikal E. Belicove
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence. Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women
BY Cheryl Winokur Munk
With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help. Karmaloop's Greg Selkoe on Social Media and the Verge Culture
BY Maria Muto-Porter
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.Play Video Three Ways to Get a Niche Product into Retailers (Video)
BY Colleen DeBaise
After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it. In Amish Country, A Lesson in Niche Marketing
BY Erika Napoletano
A business that caters to a specialized community offers lessons in narrowing the focus. Valentine's Niche: Say It With Beer and Beef Jerky?
BY Diana Ransom
In the business of love, nothing is sacred -- not even candy hearts and red roses. IFC's Five Rules for Romancing Geeks
BY Shira Lazar
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience. How One Company Transformed Its Boring Products
BY Carol Tice
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name. How to Start a Business in a Recession
BY Rich Karpinski
Economic cycles come and go, but businesses must thrive in good times and bad. Fat Straws Bubble Tea's Terry Pham launched during a recession and survived two downturns. Learn how Pham and other entrepreneurs made a go of it in tough times. Richard Branson on Why Biggest Doesn't Mean Best
BY Richard Branson
The billionaire entrepreneur talks about how he carved a niche for Virgin Atlantic as a value brand in its market segment. Small Business Lessons from the Hottest Retailers
BY Carol Tice
Here's how some retailers managed to thrive despite the nation's economic malaise. Three Ways to Find an Edge in a Crowded Market
BY Kelly K. Spors
Whether you're a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack. How to Stage a Small-Business Comeback
BY Jane Porter
Three turnaround strategies to survive, and thrive, beyond the recession. Five to Follow on Twitter for Marketing to Moms
BY Kara Ohngren
When it comes to turning moms into customers, these tweeters have insights in spades.Connect with Entrepreneur
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