News and Articles About Niche marketing

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Dixie Gillaspie
The One-Question Shortcut to Identifying Your Niche Market
Business Circle

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Dixie Gillaspie
As 'The Walking Dead' Thrives, So Do Zombie Survival Camps
pop culture

As 'The Walking Dead' Thrives, So Do Zombie Survival Camps

America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.
Kim Lachance Shandrow
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Guerilla Marketing

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
The Bizarre Ways Niche Dating Services Are Pairing People Off
Online Dating

The Bizarre Ways Niche Dating Services Are Pairing People Off

You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.
Laura Entis
'Infuse Your Personal Passion Into Everything You Do'
Niche marketing

'Infuse Your Personal Passion Into Everything You Do'

A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.
Matthew Toren
An Insider's Perspective on Wooing Investors to Your Startup
VC Funding

An Insider's Perspective on Wooing Investors to Your Startup

Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.
This Company Makes Money by Letting Civilians Drive Military Vehicles
Business Unusual

This Company Makes Money by Letting Civilians Drive Military Vehicles

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
Jason Ankeny
How to Engage Bloggers to Build Your Following
Marketing

How to Engage Bloggers to Build Your Following

One startup CEO on how he underestimated the power of this disruptive marketing resource.
Tanya Benedicto Klich
The 3 Keys to a Successful Crowdfunding Campaign
Crowdfunding

The 3 Keys to a Successful Crowdfunding Campaign

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
Christopher Hawker

Looking to Stand Out? Stake Out Your Niche

Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Omer Shai
Start These 8 Niche Cleaning Businesses
Startup Kit

Start These 8 Niche Cleaning Businesses

Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.
How to Position a Brand for Breakthrough Success
Branding

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Gary Smith
How Blind Smartphone Users Helped This Startup Test the Waters
Starting a Business

How Blind Smartphone Users Helped This Startup Test the Waters

The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
Sarah Green