Niche marketing

News and Articles About Niche marketing

'Infuse Your Personal Passion Into Everything You Do'

A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.

An Insider's Perspective on Wooing Investors to Your Startup

Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.

This Company Makes Money by Letting Civilians Drive Military Vehicles

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum

How to Engage Bloggers to Build Your Following

One startup CEO on how he underestimated the power of this disruptive marketing resource.

The 3 Keys to a Successful Crowdfunding Campaign

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.

Looking to Stand Out? Stake Out Your Niche

Our expert says that when competing against major, established players, differentiating yourself is the key to success.

Start These 8 Niche Cleaning Businesses

Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.

How Blind Smartphone Users Helped This Startup Test the Waters

The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.

Defining Your Market in 7 Steps

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

College Entrepreneur Dives Into Niche Business

A University of Oregon grad turns his love of coral into a thriving niche business.

How a Leather Designer Keeps Musicians Traveling in Style

Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.

Startups Take on the Business of Education

A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.

To Find Your Next Great Business Idea, Narrow Your Focus

A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.

Four Fitness Startups Find a Unique Workout Niche

Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out.

Eggs? Grilled Cheese? Food Chains Say 'Niche' Pays

Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well.

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.

Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women

With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.

Karmaloop's Greg Selkoe on Social Media and the Verge Culture

A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.

Three Ways to Get a Niche Product into Retailers

After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it.

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.

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