News and Articles About Niche marketing
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.
Most guerrilla marketing by nature is small in scale, but its the shared links, laughs and likes that will make the campaign a big success.
You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.
A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.
Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.
"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
One startup CEO on how he underestimated the power of this disruptive marketing resource.
Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
Being the little fish in a small pond can be advantageous for young entrepreneurs.
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
A University of Oregon grad turns his love of coral into a thriving niche business.
Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.
A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.
A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out.
Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
Connect with Entrepreneur
Most Shared Stories
7 Insanely Productive Habits of Successful Young Entrepreneurs
Surviving Fourth Quarter Madness -- How to Handle the Year-End Sales Crunch
3 Ways to Beat Referral Fatigue in Sales
Stress and Entrepreneurism: How to Deal With It
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It