News and Articles About Niche marketing
"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
One startup CEO on how he underestimated the power of this disruptive marketing resource.
Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
Being the little fish in a small pond can be advantageous for young entrepreneurs.
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
A University of Oregon grad turns his love of coral into a thriving niche business.
Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.
A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.
A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out.
Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it.
A business that caters to a specialized community offers lessons in narrowing the focus.
In the business of love, nothing is sacred -- not even candy hearts and red roses.
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Economic cycles come and go, but businesses must thrive in good times and bad. Fat Straws Bubble Tea's Terry Pham launched during a recession and survived two downturns. Learn how Pham and other entrepreneurs made a go of it in tough times.
The billionaire entrepreneur talks about how he carved a niche for Virgin Atlantic as a value brand in its market segment.