Niche marketing

News and Articles About Niche marketing

Why Your Target Market Is Not, That's Right, Not Important
You've Arrived

Why Your Target Market Is Not, That's Right, Not Important

Instead, zero in on "the profitable niche."
Gene Hammett
Presented by
3 Fears That Keep Your Business From Growth
Fear

3 Fears That Keep Your Business From Growth

It requires courage to choose the entrepreneurial path, and more courage is needed to see how far it leads.
Kimanzi Constable
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Customer Loyalty

Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
John Brubaker
8 Strategies for Expanding a Niche Product Into New Markets
Expansion Opportunities

8 Strategies for Expanding a Niche Product Into New Markets

If your product is thriving with one customer base, it's time to grow past the comfort zone.
Zvi Band
Finding the Hidden Market That Your Business Is Missing Out On
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Jack Holt
How You Market Your Product Depends on Your Competition
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
7 Steps to Defining Your Niche Market
Starting a Business

7 Steps to Defining Your Niche Market

Aiming for the right customers? Use this seven-step process to develop a profitable niche.
The Staff of Entrepreneur Media, Inc.
5 Steps to Carving Out a Niche Business
Starting a Business

5 Steps to Carving Out a Niche Business

While you should always strive to offer high-quality products and great service to your clients, being the best at something can be harder than being the first to arrive to a new category or niche.
Brian Horn
To Grow Your Business, Get Beyond These 4 Entrepreneurial Cliches
Growing a Business

To Grow Your Business, Get Beyond These 4 Entrepreneurial Cliches

You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.
Kimanzi Constable
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Dixie Gillaspie
The One-Question Shortcut to Identifying Your Niche Market
Marketing Strategies

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Dixie Gillaspie
As 'The Walking Dead' Thrives, So Do Zombie Survival Camps
Pop Culture

As 'The Walking Dead' Thrives, So Do Zombie Survival Camps

America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.
Kim Lachance Shandrow
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Guerilla Marketing

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
Mike Trigg
The Bizarre Ways Niche Dating Services Are Pairing People Off
Online Dating

The Bizarre Ways Niche Dating Services Are Pairing People Off

You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.
Laura Entis