Niche marketing

News and Articles About Niche marketing

3 Millennial Marketing Tips From Taylor Swift
Marketing

3 Millennial Marketing Tips From Taylor Swift

Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
Kelly Lovell
8 Ways to Ensure Market Domination
Success Strategies

8 Ways to Ensure Market Domination

Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
Adam Toren
How the Tacky Sweater Holiday Novelty Became Big Business
Niche marketing

How the Tacky Sweater Holiday Novelty Became Big Business

Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
Peter Gasca
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
Niche marketing

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Andrew Yang
The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands
Niche marketing

The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
Andrew Yang
4 Fatal Sharing Economy Mistakes
Sharing Economy

4 Fatal Sharing Economy Mistakes

Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.
Tx Zhuo
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Gregg Schwartz
Craft Brewers: This Is What Your Customers Want
Ready To Launch

Craft Brewers: This Is What Your Customers Want

Knowing who's buying craft beers will help you market to your target audience.
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Marketing Ideas

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth
5 Ways Niche Brands Can Build a Massive Community
Marketing

5 Ways Niche Brands Can Build a Massive Community

Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
Jennifer Dopazo
Why Your Target Market Is Not, That's Right, Not Important
Target Markets

Why Your Target Market Is Not, That's Right, Not Important

Instead, zero in on "the profitable niche."
Gene Hammett
3 Fears That Keep Your Business From Growth
Fear

3 Fears That Keep Your Business From Growth

It requires courage to choose the entrepreneurial path, and more courage is needed to see how far it leads.
Kimanzi Constable
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Customer Loyalty

Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
John Brubaker
8 Strategies for Expanding a Niche Product Into New Markets
Expansion Opportunities

8 Strategies for Expanding a Niche Product Into New Markets

If your product is thriving with one customer base, it's time to grow past the comfort zone.
Zvi Band