Marketing
Clarity: The Secret Weapon to Experiencing Explosive Business Growth
Clarity provides the power to build relationships and achieve goals.
Niche marketing | Page 2
Building a Business
Staying in Your Lane: Why Startups Must Stay Focused
Your company can't solve every problem for every consumer. Make intentional decisions about which opportunities you'll pursue.
Business Operations & Logistics
New Media Equals New PR Opportunities for Business Owners
Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.
By John Pilmer
Business News
Document Signing Companies Have Become an Online Business Necessity
The increasingly paperless business world requires many electronic signatures, and somebody to assure you the signatures are genuine.
Business News
The Dress Code for This New Restaurant Is Your Birthday Suit
Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
By Gene Marks
Business Accounting
Stop Shooting For the Moon! Raising Prices Won’t Raise Your Profits. Catering to a Niche Will.
Stick with appealing to a niche audience before building out. Here are three ways how.
By Per Bylund
Thought Leaders
9 Startups Changing the Fabric of Fashion
Consumers increasingly demand products that cruelty-free and sustainable, but with no compromise in quality.
Thought Leaders
Dear Entrepreneurs: Small Is Still Beautiful
What's so great about taking it to the next level? Bigger doesn't mean better, or more successful, over the long term.
By Alex Chriss
Marketing
How to Stand Out From the Crowd as a Digital Marketing Agency
Old -fashioned advertising and pricing transparency is a good start.
Business Branding
Trust Your Insights More Than Those Big Brands You Envy
Be original, not a copycat.
Building a Business
3 Trends That Will Shape Crowdfunding in 2017
The market is evolving, and so are the products that help drive it. Consumers and backers alike are on the lookout for customizable solutions to everyday problems.
Building a Business
It’s Always a Good Time to Start a Business — Unless You’re Launching a Mediocre One
If your product or service falls short of great, your company won't last long.
By Gerard Adams
Building a Business
2 Tech Trends That Will Help You Focus
Small businesses should take advantage of an online marketplace to sell niche products.
Building a Business
7 Books Every Marketer Should Read Before Selling Anything
From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
By Robert Allen
Building a Business
Fuel Your Business by Answering These Two Questions
You can't be all things to all people. Find your niche.
By Melissa Dawn
Building a Business
5 Quirky Businesses That Found the Perfect Niche
Afraid that not enough mourners will show up at your funeral? There's an entrepreneur for that..
Building a Business
6 Tips to Successfully Transition From Your Day Job to Your Own Business
If you truly want to change your life by launching your own company, these six suggestions will put you on the path to success.
By Melissa Dawn
Building a Business
How Niche Micro-Companies Will Rule the Business World
Know a lot about just one thing? You may be uniquely positioned for entrepreneurial success.
Building a Business
These App Designers Have Carved Out Niches in Areas Like the Pet and Investment Industries
It's a cluttered app market out there, but these four companies have found a way to stand out.
Marketing
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
By Stephen Key
Building a Business
Stay Ahead of the Competition With These 6 Content-Marketing Trends
Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.
Building a Business
3 Millennial Marketing Tips From Taylor Swift
Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
By Kelly Lovell
Building a Business
8 Ways to Ensure Market Domination
Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
By Adam Toren
Marketing
How the Tacky Sweater Holiday Novelty Became Big Business
Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
By Peter Gasca
Marketing
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
By Andrew Yang
Building a Business
The ‘Short Guy Problem’ in Clothing Stores Spotlights the Limits of Big Brands
The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
By Andrew Yang
Building a Business
4 Fatal Sharing Economy Mistakes
Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.
By Tx Zhuo