Niche marketing | Page 3

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.

Aiming for the right customers? Use this seven-step process to develop a profitable niche.

It's not just investors or bankers who'll want to see your plan.

While you should always strive to offer high-quality products and great service to your clients, being the best at something can be harder than being the first to arrive to a new category or niche.

You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.

America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.

You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.

A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.

Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.

Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.

The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.

Being the little fish in a small pond can be advantageous for young entrepreneurs.

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

A University of Oregon grad turns his love of coral into a thriving niche business.

Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.