Niche marketing | Page 4

Building a Business

Startups Take on the Business of Education

A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.

By Jeff Wuorio

Building a Business

To Find Your Next Great Business Idea, Narrow Your Focus

By Brad Sugars

Building a Business

Four Fitness Startups Find a Unique Workout Niche

By Katherine Duncan

Buying a Franchise

Eggs? Grilled Cheese? Food Chains Say ‘Niche’ Pays

By Jason Daley

Online Presence

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.

By Mikal E. Belicove

Building a Business

Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women

With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.

By Cheryl Winokur Munk

Building a Business

Karmaloop’s Greg Selkoe on Social Media and the Verge Culture

A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.

By Maria Muto-Porter

Marketing

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.

By Erika Napoletano

Marketing

Valentine’s Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.

By Diana Ransom

Online Presence

IFC’s Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.

By Shira Lazar

Marketing

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.

By Carol Tice

Building a Business

How to Start a Business in a Recession

Economic cycles come and go, but businesses must thrive in good times and bad. Fat Straws Bubble Tea's Terry Pham launched during a recession and survived two downturns. Learn how Pham and other entrepreneurs made a go of it in tough times.

By Rich Karpinski