News and Articles About Persuasion
When you want to get your customer to say yes, keep these principles in mind.
Manipulators are heard, but persuaders are believed because they are trusted, which results in a win-win.
Presentation is important, people.
If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
Business owners who work for themselves must learn fairly quickly how to negotiate for optimal terms.
With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.