Persuasion

News and Articles About Persuasion

6 Essentials for Making Your Elevator Pitch Unforgettable
Elevator pitch

6 Essentials for Making Your Elevator Pitch Unforgettable

Introducing your company succinctly and persuasively requires a ton of work and preparation but has to seem effortless to make the right impression.
Larry Alton
9 Habits of Persuasive Business Leaders
Persuasion

9 Habits of Persuasive Business Leaders

Be effective in negotiations by enlisting these techniques. Then you'll practice the art of influencing others with finesse.
Jacqueline Whitmore
How to Get People to Do What You Want
Persuasion

How to Get People to Do What You Want

Here's a hint: You can catch more flies with honey than you can vinegar.
Saying It Right -- 8 Rules for Getting People on Your Side
Communication Strategies

Saying It Right -- 8 Rules for Getting People on Your Side

It's just like your mother said: It's the way you express things sometimes that really matters.
Edward G. Brown
The 6 Elements of Persuasion (Infographic)
Customer Engagement

The 6 Elements of Persuasion (Infographic)

When you want to get your customer to say yes, keep these principles in mind.
Nina Zipkin
Good Leaders Persuade. They Don't Manipulate.
Leadership

Good Leaders Persuade. They Don't Manipulate.

Manipulators are heard, but persuaders are believed because they are trusted, which results in a win-win.
Harrison Monarth
An Expert's Guide to Steering a Conversation
Communications

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
Bill McGowan
4 Ways to Negotiate Your Way to a 'Yes'
Negotiating

4 Ways to Negotiate Your Way to a 'Yes'

Business owners who work for themselves must learn fairly quickly how to negotiate for optimal terms.
Rebekah Epstein
Lessons in Persuasion From the Most Celebrated American Presidents
Leadership

Lessons in Persuasion From the Most Celebrated American Presidents

With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.
Lisa Girard