Persuasion

News and Articles About Persuasion

The 6 Elements of Persuasion (Infographic)

When you want to get your customer to say yes, keep these principles in mind.

Good Leaders Persuade. They Don't Manipulate.

Manipulators are heard, but persuaders are believed because they are trusted, which results in a win-win.

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)

4 Ways to Negotiate Your Way to a 'Yes'

Business owners who work for themselves must learn fairly quickly how to negotiate for optimal terms.

Lessons in Persuasion From the Most Celebrated American Presidents

With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.

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