News and Articles About Pivots
BY Nina ZipkinThe struggling gaming company is letting 15 percent of its employees go while making way for a new addition in the acquisition of U.K. competitor NaturalMotion.
BY Sarah MaxWith traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
BY Sarah MaxFreshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
BY Sarah MaxTranslation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
BY Jason LucashThe co-founder of OrigAudio Jason Lucash discusses how listening to customers led to a change in product strategy and a major bump in revenue.
BY Sarah MaxBranam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
BY Sarah MaxThis iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
BY Sarah MaxGoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
BY Steve BlankA pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control, writes Steve Blank.