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Pivots

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News and Articles About Pivots

How Changing Gears Stopped My Startup From Failing
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For our series The Grind, the founder of Practice Makes Perfect discusses how pivoting helped him not fall into the category of failures.
February 6, 2014 in Growth Strategies
Zynga Makes Its Biggest Buy Yet, Announces Fresh Round of Layoffs

Zynga Makes Its Biggest Buy Yet, Announces Fresh Round of Layoffs

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The struggling gaming company is letting 15 percent of its employees go while making way for a new addition in the acquisition of U.K. competitor NaturalMotion.
January 31, 2014 in News and Trends
A Pivot Could Save Your Mobile App From Failing

A Pivot Could Save Your Mobile App From Failing

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Make sure the first version of your app isn't its last by taking customer feedback into account and adapting.
January 24, 2014 in Apps & Software
Turn Around Your Business in 5 Steps

Turn Around Your Business in 5 Steps

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As an entrepreneur you are going to face your fair share of challenges, some more dire than others. When times get tough, you are going to need to turnaround your business, develop a pivot strategy and get your company back on track. Here is how.
January 15, 2014 in Business Management
Do Pivots Matter? Yes, in Almost Every Case.

Do Pivots Matter? Yes, in Almost Every Case.

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A recent analysis of 39 billion-dollar companies says most stuck to their original vision. Serial entrepreneur Steve Blank argues that isn't true.
January 13, 2014 in Growth Strategies
6 Signs It's Time to Turn Your Startup in a New Direction

6 Signs It's Time to Turn Your Startup in a New Direction

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Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.
December 9, 2013 in Startup Basics
The Big Company That Got Nimble

The Big Company That Got Nimble

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Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the worldÂ’s largest appliance company by putting more power in the hands of employees.
September 24, 2013 in Grow Your Business
Brand Shop 'Taps' Into Its Expertise to Build Brewery

Brand Shop 'Taps' Into Its Expertise to Build Brewery

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With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
September 13, 2013 in Business Ideas
Back-To-School Reading for Entrepreneurs

Back-To-School Reading for Entrepreneurs

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We asked experts on innovation and transformation to recommend their favorite books for entrepreneurs looking for insight and inspiration.
September 3, 2013 in Innovation
A Foodie Startup Nixes Web for Brick-and-Mortar Shop

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

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Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
August 27, 2013 in Startup Basics
Act Now, Assess Later: One Company's Real-Time Transformation

Act Now, Assess Later: One Company's Real-Time Transformation

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Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
August 19, 2013 in Business Management
What Can Your Company Learn From Lego?

What Can Your Company Learn From Lego?

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Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.
August 13, 2013 in Innovation

How Pivoting Helped This Startup Win Over Nordstrom

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The co-founder of OrigAudio Jason Lucash discusses how listening to customers led to a change in product strategy and a major bump in revenue.
August 8, 2013 in Grow Your Business
Zynga Stock Falls As Company Decides Not to Enter Real-Money Gambling Market

Zynga Stock Falls As Company Decides Not to Enter Real-Money Gambling Market

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The decision comes as the once-popular gaming company delivered a brutal second quarter earnings report.
July 26, 2013 in News and Trends
Crocodile Tears? Crocs Blames Earnings Drop on the Weather

Crocodile Tears? Crocs Blames Earnings Drop on the Weather

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The colorful, rubber footwear company said cold weather contributed to plunging profits in the second quarter.
July 26, 2013 in Business Management
An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

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Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
July 23, 2013 in Business Ideas
Crocs: From Footwear Fad to Billion-Dollar Company

Crocs: From Footwear Fad to Billion-Dollar Company

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This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
July 8, 2013 in Business Management
A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

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GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
June 28, 2013 in Starting a Business
Photos: The Art of the Pivot

The Art of the Pivot

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Learn how six major companies made the hard changes that renewed their companies and their bottom line.
June 28, 2013 in Growth Strategies
Vision Versus Hallucination -- Founders and Pivots

Vision Versus Hallucination -- Founders and Pivots

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A pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control, writes Steve Blank.
August 30, 2012 in Starting a Business
Is Pivoting a Smart Strategy for Young Entrepreneurs?

Is Pivoting a Smart Strategy for Young Entrepreneurs?

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The benefits of switching gears are being heralded left and right these days. And though it can be painful, it may be a strategy that businesses of any age can get behind.
June 9, 2012 in Grow Your Business
Video: Gtrot and a Vision for Local DiscoveryPlay Video

Gtrot and a Vision for Local Discovery (Video)

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Zach Smith of Gtrot talks about the company's changing vision and how the founders keep their eyes on the prize.
May 28, 2012 in Evaluating Your Idea
Fair Trade's Growing Pains: Pivoting a Successful Model

Fair Trade's Growing Pains: Pivoting a Successful Model

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The founder of the Fair Trade certification program in the U.S. is dealing with the struggles that come with expanding a successful operation.
April 27, 2012 in Growth Strategies
Does Your Small Business Need to Pivot?

Does Your Small Business Need to Pivot?

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Young entrepreneur Peter Crabtree became an upscale chocolatier in 2005. When that didn't take off, he changed the business to an entirely new concept.
March 16, 2012 in Exploring New Markets
Video: How to Reinvent Your BusinessPlay Video

How to Reinvent Your Business (Video)

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The owners of social-buying site Fab.com discuss how they came to the decision to shut down their old venture -- and focus on their new one. Here are their three tips for how to pivot.
February 1, 2012 in Hot Trends

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