Business Ideas
What Can Your Company Learn From Lego?
Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.
By Sarah Max
Pivots | Page 10
Building a Business
An Ohio Startup Cuts Its Teeth and Turns To Toothpaste
Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
By Sarah Max
Business Plan
Crocs: From Footwear Fad to Billion-Dollar Company
This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
By Sarah Max
Building a Business
A Plucky Startup Ditches ‘Coin Piggy’ Roots and Finds Its Mission
GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
By Sarah Max
Building a Business
The Art of the Pivot
Learn how six major companies made the hard changes that renewed their companies and their bottom line.
By Linda Lacina
Building a Business
Vision Versus Hallucination — Founders and Pivots
A pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control, writes Steve Blank.
By Steve Blank
Building a Business
Is Pivoting a Smart Strategy for Young Entrepreneurs?
The benefits of switching gears are being heralded left and right these days. And though it can be painful, it may be a strategy that businesses of any age can get behind.
Building a Business
Fair Trade’s Growing Pains: Pivoting a Successful Model
The founder of the Fair Trade certification program in the U.S. is dealing with the struggles that come with expanding a successful operation.
Building a Business
Does Your Small Business Need to Pivot?
Young entrepreneur Peter Crabtree became an upscale chocolatier in 2005. When that didn't take off, he changed the business to an entirely new concept.
By Carol Tice
Building a Business
How Gowalla, Still in Startup Mode, Changed Direction — Fast
With Foursquare fast gaining ground, the location-service startup made difficult changes to its business model. What entrepreneurs can learn from the young company's pivot.
By John Shinal
Building a Business
A Five-Step Guide to Reinventing Your Business
How do you know when it's time to alter the strategy of your business? Here's how to pivot to a better business model midstream.
By Jason Daley
Online Presence
Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub
With their site stuck in neutral, two entrepreneurs changed gears and paved a new road to success.
By Jason Ankeny