News and Articles About ROI
A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.
Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Understanding your content costs, usage and performance are key to super-charging your content-marketing ROI.
Ready To Launch
Use this six-step process to make sure you have more gut than glut in your marketing budget.
Here are three lucrative lessons learned from my large but wise investment in Facebook ads.
It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.
First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Control What You Can
Until there is a currency tied to the size of your ego, doing activities that support your goals is a better business investment.
Hello, customer relationship management doesn't have to be complicated.
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Small Business - Big Impact
Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
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