ROI

Marketing

Celebrating Black History and Culture Is the Right Thing to Do — and Good for Business. Here's How.

Here's how your brand can demonstrate its commitment to diversity and inclusion while also driving tangible business results.

Franchise

Unlock the Potential of Your Marketing with Proven ROI Strategies

Uncover the secrets to measuring and maximizing content marketing return on investment. Learn how to assess content costs, utilization, and performance to prove the true value of your content marketing efforts in driving business success.

Marketing

The Ultimate Guide to Startup Marketing and Growth Strategies

In this article, we will discuss not only the metrics that startups need for their core operations but also the strategies to drive growth and investor confidence.

Buying / Investing in Business

When Is It Time to Pull Out of a Startup Investment? An Investor Reveals What Signs You Shouldn't Ignore.

If your chosen startup is not doing as well as expected, you are faced with a dilemma. So how do you know if it is time to pull the plug?

Marketing

We Are Only Using 33% of Our Marketing Tech — And Draining Our ROI. Here's What Needs to Change to Profit Off Your Investment.

Thousands of martech tools have been discarded this year, mainly because of misaligned expectations and misguided implementation. Here's a better way to get value out of your martech stack.

Buying / Investing in Business

An Entrepreneur's Blueprint for Crafting a Pitch Deck That Wows Investors

Developing a great pitch deck is critical for obtaining business funding, with an emphasis on connecting with investors' objectives and preferences while stressing design, clarity and a passionate narrative.

Buying / Investing in Business

Smart Investors Know These 5 Rental Property Secrets

Property investing can be a lucrative endeavor. Putting in the effort to research and find the perfect property that satisfies your preferences and your financial goals is crucial to success.

Money & Finance

When Investing in a Company, Chasing Growth Might Cost You Millions

Maximizing ROI is always a nice goal, but it's not the only one you should consider.

Thought Leaders

ROI Isn't Everything — Don't Overlook These 6 'Immeasurable' Metrics That Define Business Success

ROI isn't the only marker of business success. Here are the metrics that truly matter.

Franchise

The 8 Things Franchise Investors Want to See in Your Business

If you're looking for investors, these are the 8 things they are looking for in your franchise business.

Franchise

Want Maximum ROI For Your Franchise? Try Harnessing These Franchise Trends

With so many brands vying for customers, companies must be willing to adapt strategies, products, and services to stay competitive and keep up with the changing times.

Marketing

7 Crucial Metrics to Evaluate the Effectiveness of Your Marketing Campaigns

Why data-driven decisions are reshaping the marketing landscape

Marketing

How to Grow an Email List You Can Monetize

Is your email marketing not getting much traction, although you're working hard on it? Try these tactics to build an email list you can nurture, engage — and monetize.

Marketing

Selling to the CFO? Here Are 3 Things You Need to Convince Your CFO to Buy In.

Three things must be in your plan to ensure buy-in and ROI with digital transformation.

Marketing

How To Create Engaging Video Content for Your Brand

Video marketing is in demand, and it doesn't have to cost a ton to create solid content with terrific reach and impact.