ROI

News and Articles About ROI

Should ROI Be Attached to Every Marketing Activity?
Marketing

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Dan Newman
Beware of Pursuing ROE -- Return on Ego
Priorities

Beware of Pursuing ROE -- Return on Ego

Until there is a currency tied to the size of your ego, doing activities that support your goals is a better business investment.
Carol Roth
Have Sales Leads? Here's How to Increase Your ROI With Salesforce.
Customer Relationship Management

Have Sales Leads? Here's How to Increase Your ROI With Salesforce.

Hello, customer relationship management doesn't have to be complicated.
Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
Paying to Play Puts More Skin in the Game
Branding

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
John Brubaker
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Content Marketing

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
Nick Rojas
What Startups Need to Know About Ad Tech
Advertising

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Jean-baptiste Rudelle
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
Social Media

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
Duane Forrester
Successful Content Marketers Do These 5 Things Differently
Content Marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
Pratik Dholakiya
Sustainability Can Be Profitable, Too
Sustainability

Sustainability Can Be Profitable, Too

Doing good for the environment can save your business money, like in these four examples.
Doug and Polly White
Is SEO a Necessary and Measurable Investment?
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Chad Hill
Welcome to Miley Cyrus 101: 5 Bizarre College Courses
College

Welcome to Miley Cyrus 101: 5 Bizarre College Courses

From wine tasting to the sociology of Miley Cyrus.
Laura Entis
Which Colleges and Majors Yield the Most Lucrative Careers?
Education

Which Colleges and Majors Yield the Most Lucrative Careers?

A PayScale study aims to put a new kind of price tag on our nation's universities.
Geoff Weiss
Franchising ROI: What's Reasonable?
Return on Investment

Franchising ROI: What's Reasonable?

How to determine whether a franchise investment makes financial sense
Jeff Elgin