Snapchat

News and Articles About Snapchat

Will Silicon Valley's Unicorn Herd Grow or Shrink in 2016?
Unicorn Club

Will Silicon Valley's Unicorn Herd Grow or Shrink in 2016?

Startups with high valuations are not as rare as they once were. Will the trend continue?
Jason Ankeny
Snapchat Has a Plan to Supercharge Its Lackluster Ad Business
Snapchat

Snapchat Has a Plan to Supercharge Its Lackluster Ad Business

The messaging startup will make it easier to buy and target ads.
Kif Leswing
4 Ways to Maximize the Visual Web's Potential
Visual Content

4 Ways to Maximize the Visual Web's Potential

More than two billion images are posted online every day, creating new opportunities for companies looking to significantly expand their reach.
Ophir Tanz
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
Soon, You Could Receive a Facebook Message That Disappears Before You Read It
Messaging

Soon, You Could Receive a Facebook Message That Disappears Before You Read It

Facebook is testing a strange, new ephemeral feature in France.
Laura Entis
Alibaba's $14 Billion Shopping Event Crushed Cyber Monday -- Weekly News
Weekly News Roundup

Alibaba's $14 Billion Shopping Event Crushed Cyber Monday -- Weekly News

Plus: Why Mark Zuckerberg awarded a high school student $400,000.
Tanya Benedicto Klich
Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?
Online Video

Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?

Snapchat is closing in on Facebook, which reports 8 billion views every day. But such towering metrics can be misleading in terms of actual reach and monetization.
Geoff Weiss
15 Surprising Tech Mergers That Could Have Happened But Didn't (Infographic)
Technology

15 Surprising Tech Mergers That Could Have Happened But Didn't (Infographic)

MySpace could have snagged Facebook. Facebook could have scored Snapchat. Alas, there are many offers that can be refused. Not every match is made in heaven.
Kim Lachance Shandrow
Fashion Victim: Snapchat Founder Evan Spiegel Mugs in Bizarre Photoshoot for Italian Vogue
Image

Fashion Victim: Snapchat Founder Evan Spiegel Mugs in Bizarre Photoshoot for Italian Vogue

Here's what not to do when you're a 25-year-old billionaire.
Geoff Weiss
Snapchat Is on Track to Generate $100 Million in Revenue
Snapchat

Snapchat Is on Track to Generate $100 Million in Revenue

This projection is based on the company increasing advertising efforts and some brands reportedly willing to paying $10 million for 'sponsored lenses..'
Stephen Colbert Lets the Crazy Questions Fly With Snapchat CEO Evan Spiegel (WATCH)
Snapchat

Stephen Colbert Lets the Crazy Questions Fly With Snapchat CEO Evan Spiegel (WATCH)

Spiegel, the world's youngest billionaire, discussed his ballsy move of turning down Facebook's offer and elections on The Late Show.
Kate Taylor
Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day
Online Video

Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day

The platform has doubled daily views in just three months. But what does this metric actually mean?
Geoff Weiss
Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers
Online Video

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Geoff Weiss