Social Media

News and Articles About Social Media

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Kevan Lee
Analyst: Facebook Native Video Will Thwart YouTube's Throne in a Matter of Months
Online Video

Analyst: Facebook Native Video Will Thwart YouTube's Throne in a Matter of Months

Industry analyst Jan Rezab said that a tide shift will occur about four months after Facebook offers users the opportunity to sell ads against their videos.
Geoff Weiss
The Best Ways to Pump Up Your Instagram Strategy (Infographic)
Instagram

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Kristin Piombino
Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses
Facebook advertising

Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses

The social network's number of advertisers is up about 33 percent over last July.
The Ultimate Hashtag Cheat Sheet (Infographic)
Infographics

The Ultimate Hashtag Cheat Sheet (Infographic)

New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
Kim Lachance Shandrow
Shake Shack Is 100 Times More Successful Than McDonald's on Instagram, Analysts Say
Social Media

Shake Shack Is 100 Times More Successful Than McDonald's on Instagram, Analysts Say

Looking at Instagram followers per total sales, the newly public hamburger chain comes out far ahead of larger competitors on social media, according to Goldman Sachs.
Kate Taylor
Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Video Marketing

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent

Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Geoff Weiss
Media In the Information Age Operates Under Different Rules
Media Coverage

Media In the Information Age Operates Under Different Rules

Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
Jennifer Connelly
3 Mistakes That Undermine Using Social Media for Customer Service
Customer Engagement

3 Mistakes That Undermine Using Social Media for Customer Service

In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Ekaterina Walter
YouTube to Release Kids App Next Week
Kids

YouTube to Release Kids App Next Week

YouTube Kids will run on smartphones and tablets and focus on kid-appropriate content.
The Best Practices for Selling Via Social Media
Social Media Marketing

The Best Practices for Selling Via Social Media

Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains.
Jaclyn Mullen
New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech
Social Media Marketing

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
Geoff Weiss
Pinterest Aims to Pin $11 Billion Valuation With Massive Funding Round
Pinterest

Pinterest Aims to Pin $11 Billion Valuation With Massive Funding Round

The popular pinboard photo-sharing social network is reportedly in talks to raise another $500 million in venture capital.
Kim Lachance Shandrow
How to Protect Your Company's Valuable Social Media Contacts
Social Media

How to Protect Your Company's Valuable Social Media Contacts

It is easy for an employee to take business away from your company through social media. You need to protect yourself.
Susan Solovic