Social Media

News and Articles About Social Media

Instagram Rolls Out New 'Carousel' Ads
Instagram

Instagram Rolls Out New 'Carousel' Ads

Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
Social Analytics: How Necessary Are They?
Ask a Geek

Social Analytics: How Necessary Are They?

Our resident 'geek' tells us if social media analytics add up to business success.
Mikal E. Belicove
How to Use Social Media to Boost Your MBA Application
Social Media

How to Use Social Media to Boost Your MBA Application

Here are 5 tips for improving your MBA application by improving your online presence.
Cynthia Johnson
The 3 Things You Need to Know About Hiring a Social Media Manager
Social Media Marketing

The 3 Things You Need to Know About Hiring a Social Media Manager

It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
Deborah Mitchell
Princeton-Founded 'Friendsy' App Looking to Recapture Facebook's Early Magic
College Entrepreneurs

Princeton-Founded 'Friendsy' App Looking to Recapture Facebook's Early Magic

With 25,000 users and $200,000 in funding, the social network is now rolling out to all campuses nationwide.
Geoff Weiss
Google Reorganizes Google+ Social Network
Google

Google Reorganizes Google+ Social Network

So far, the site is being split into two entities: Streams and Photos. More changes could come.
4 Ways for Entrepreneurs to Cultivate Their Writing
Writing

4 Ways for Entrepreneurs to Cultivate Their Writing

Writing is a practice with powerful benefits, personally and professionally, if you don't confuse it with cranking out content.
Kimanzi Constable
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Kevan Lee
Analyst: Facebook Native Video Will Thwart YouTube's Throne in a Matter of Months
Online Video

Analyst: Facebook Native Video Will Thwart YouTube's Throne in a Matter of Months

Industry analyst Jan Rezab said that a tide shift will occur about four months after Facebook offers users the opportunity to sell ads against their videos.
Geoff Weiss
The Best Ways to Pump Up Your Instagram Strategy (Infographic)
Instagram

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Kristin Piombino
Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses
Facebook advertising

Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses

The social network's number of advertisers is up about 33 percent over last July.
The Ultimate Hashtag Cheat Sheet (Infographic)
Infographics

The Ultimate Hashtag Cheat Sheet (Infographic)

New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
Kim Lachance Shandrow
Shake Shack Is 100 Times More Successful Than McDonald's on Instagram, Analysts Say
Social Media

Shake Shack Is 100 Times More Successful Than McDonald's on Instagram, Analysts Say

Looking at Instagram followers per total sales, the newly public hamburger chain comes out far ahead of larger competitors on social media, according to Goldman Sachs.
Kate Taylor
Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Video Marketing

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent

Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Geoff Weiss