Social Media

News and Articles About Social Media

WATCH: The Top 26 Video Categories That Dominated YouTube's First Decade
YouTube

WATCH: The Top 26 Video Categories That Dominated YouTube's First Decade

YouTube is capping off its tenth anniversary celebration with a video that seeks to capture the new wave of entertainment to which it has given birth.
Geoff Weiss
Feeling the Sting of Recent Rotten Reviews on Yelp?
Online Reviews

Feeling the Sting of Recent Rotten Reviews on Yelp?

Here are four strategies for how to turn things around.
Brian Moran
5 Reasons Social Media Is Not Working for You
Social Media Marketing

5 Reasons Social Media Is Not Working for You

Huge numbers of people are active on these networks, but many businesses fail at capturing their attention.
Kim Garst
What Matters More, the Quality or Size of Your Social Media Audience?
Social Media

What Matters More, the Quality or Size of Your Social Media Audience?

Should brands seek to bring on as many followers on as many platforms as possible?
Deborah Mitchell
Art or Theft? Famous Artist Sells Instagram Shots for $100,000.
Legal Issues

Art or Theft? Famous Artist Sells Instagram Shots for $100,000.

Richard Prince has outraged photographers.
Twitter Might Be the Most Important Customer Service Center You Have
Business Travel

Twitter Might Be the Most Important Customer Service Center You Have

As travelers turn to Twitter to complain about airline snafus and hotel hiccups, businesses are staffing up their social media teams.
The Tools and Strategies You Need to Track Every Important Social Conversation
Customer Feedback

The Tools and Strategies You Need to Track Every Important Social Conversation

In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening.
How Mobile Tech and Social Media Are Merging to Change the Shopping Experience
Social Media Marketing

How Mobile Tech and Social Media Are Merging to Change the Shopping Experience

The near ubiquity of smartphones and the irresistible lure of social media are upending how retail is done, all over the world.
Oren Levy
In the New Golden Age of Ecommerce, Social Collaboration is Key
Ecommerce

In the New Golden Age of Ecommerce, Social Collaboration is Key

Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.
Jack Lowinger
Secrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube
Social Media Marketing

Secrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube

A study of the most successful brands at using photos and videos reveals small companies can do all the same things.
Firas Kittaneh
3 Measures of Online Business That Aren't as Important as Entrepreneurs Think
Social Media Metrics

3 Measures of Online Business That Aren't as Important as Entrepreneurs Think

There is a blizzard of metrics for measuring social-media marketing. Don't let the numbers discourage you or convince you somebody else is succeeding.
Kimanzi Constable
5 Ways Brands Are Using Tumblr to Stand Out
Tumblr

5 Ways Brands Are Using Tumblr to Stand Out

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.
Nate Birt
Don't Trust Your SEO Company Until You Can Verify Everything They Tell You
SEO

Don't Trust Your SEO Company Until You Can Verify Everything They Tell You

Outsourcing SEO is a smart move for time-strapped entrepreneurs, but only after setting up processes to keep a trained eye on their work.
Felix Tarcomnicu
Influencer Marketing on Instagram: Engagement and Measurement
Instagram

Influencer Marketing on Instagram: Engagement and Measurement

How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.