Social Media

News and Articles About Social Media

Twitter Unveils New Ecommerce Feature
Ecommerce

Twitter Unveils New Ecommerce Feature

The social platform now allows marketers to put coupons in users' feeds with Twitter Offers.
Nina Zipkin
27 Formulas That Can Drive Clicks and Engagement on Social Media
Online Writing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Kevan Lee
4 Ways to Make Your Facebook Posts Shine
Facebook advertising

4 Ways to Make Your Facebook Posts Shine

Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Perry Marshall, Keith Krance, and Thomas Meloche
 The 10 Biggest Social Media Myths for Small Businesses
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home
Guest Blogging

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home

Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
John Boitnott
How to Optimize Google Search Results for Pictures as Well as Words
Personal Branding

How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Ann Smarty
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Kim Lachance Shandrow
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Step Up Your Link Strategy to Get Better Search Results (Infographic)
SEO Tips

Step Up Your Link Strategy to Get Better Search Results (Infographic)

Getting noticed on the Internet starts with good content. Knowing how to leverage it is the real key to success.
Murray Newlands
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
Ask the Expert

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Mel Carson
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Social Media Marketing

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
Chris Bennett
Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
Personal Branding

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Nina Zipkin
How to Keep It Personal With Facebook Ads
Facebook advertising

How to Keep It Personal With Facebook Ads

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
Social Media

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
Stephanie Newby