Social Media

News and Articles About Social Media

Why You Should Include Influential Social-Media Users in Your PR Strategy
Influencers

Why You Should Include Influential Social-Media Users in Your PR Strategy

In short, it's a social-media marketing technique that works.
The Best Time to Tweet
Twitter

The Best Time to Tweet

Lunchtime may be the most popular time to tweet, but it isn't always the right time to tweet.
Wendy Frink
3 Ways to Engage Your Site Visitors
Customer Engagement

3 Ways to Engage Your Site Visitors

Connecting person to person is no less important for an online business.
Ann Smarty
4 Ways the Best Companies Engage Talent on Twitter
Recruiting

4 Ways the Best Companies Engage Talent on Twitter

The quick-burst blogging platform is also a great tool to find and recruit new employees.
Andre Lavoie
5 Tips for Targeting Your Pinterest Page to Men
Pinterest

5 Tips for Targeting Your Pinterest Page to Men

With Pinterest reporting its male user base increased by 73 percent in 2014, businesses targeting men should start planning to incorporate this platform into their marketing plan.
Brian Lang
10 of the Dumbest Social Media Blunders Ever
Social Media

10 of the Dumbest Social Media Blunders Ever

The Internet is an effective means of building your brand slowly or mangling it in a big hurry.
Eric Samson
Why This YouTube Star Spends 2 Hours Daily Reading Audience Comments
YouTube

Why This YouTube Star Spends 2 Hours Daily Reading Audience Comments

Cassey Ho of Blogilates explains how to develop a relationship with your followers.
Linda Lacina
How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day
Social Media Marketing

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.
Brand Managers Ignore 80 Percent of Complaints on Twitter
Customer Feedback

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Kevin Allen
5 YouTube Marketing Lessons From Unlikely Sources
YouTube

5 YouTube Marketing Lessons From Unlikely Sources

The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online.
Brian Honigman
7 Factors Brands Need to Consider Before Hiring an Influencer
Social Media Marketing

7 Factors Brands Need to Consider Before Hiring an Influencer

A great influencer for one brand could be a painful fit for another but a little bit of homework can avoid problems.
John Boitnott
Facebook Releases Moments, Another Standalone App
Facebook

Facebook Releases Moments, Another Standalone App

Moments aims to let people share pictures privately with their friends on Facebook.
Jason Fell
How to Improve Your Facebook Reach (Infographic)
Facebook

How to Improve Your Facebook Reach (Infographic)

If you become 'News Feed Friendly,' you'll start getting more traffic from Facebook and diversify your traffic sources.
Zach Bulygo
Dear Twitter, Change or Die
Pivots

Dear Twitter, Change or Die

As Twitter searches for a new full-time CEO, the company better make change and innovation a real priority. Here's a look at Twitter's big issues and some potential fixes.
Scott Levy