Mass Appeal

What to know before your website goes global
Magazine Contributor
2 min read

This story appears in the June 2006 issue of Entrepreneur. Subscribe »

Got a website? Good start. But when dealing with global customers, you have to take a giant step further.

According to Internet World Stats, internet users who do not speak English now outnumber internet users who do. Constructing a successful global website-one that users can navigate effortlessly--is a must.

John Yunker, president of Escondido, California-based Byte Level Research, says language is only your first concern. "People often assume the most challenging aspect of web globalization is translation," he says, "but often it is such things as customer support, fulfillment and usability." Yunker offers these tips:

  • Ease your way into global markets. Start with one market or one language, and be consistent.
  • Build your site for speed. You may have a broadband connection at home, but most of the world connects to the internet through dial-up connections.
  • Feature more than just a few pages of translated content. You don't want to disappoint users who discover the site doesn't fulfill what it appears to promise.

"Test your site for international readiness," adds E. Smith Yewell, president and CEO of Welocalize in Frederick, Maryland. "For example, can it process foreign date, time and currency formats?"

Laurel Delaney runs GlobeTrade.com and LaurelDelaney.com, Chicago-based firms that specialize in international entrepreneurship.

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.