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Innovation Gurus: Bruce Mau and John Kao

The big idea to move your company to the next level can happen, if you put in the work -- and play while you're at it.

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This story appears in the May 2011 issue of Entrepreneur. Subscribe »

The Labor of Creativity

A renowned designer of everything from carpets to soft drink packaging to planned communities says that creativity comes from going the extra miles

Method, not myth: Bruce Mau's Legacy.
Method, not myth: Bruce Mau's Legacy.
Photo© Dave Gillespie

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