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Mastering the Art of the Deal at the Bar

A bartender muses on one regular's skillful courting of customers.

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This story appears in the July 2011 issue of Entrepreneur. Subscribe »

Even though it may strike you as simple advice, it bears repeating: Get to know your bartender. Of the cast of characters in your life--friends, doctors, lawyers, real estate agents and so on--bartenders rank among the most useful, especially for business professionals.

Take it from someone who has seen it all: Your performance at the bar can render the old mahogany a ladder or a slide, either raising your profile or eviscerating it. This truth was never more evident to me than when I met a soon-to-be regular who mastered the art of the deal at the bar.

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