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How to Start a Business in a Recession

This story appears in the October 2011 issue of Entrepreneur. Subscribe »

The early years of this century have already seen two significant downturns: the dot-com bubble-and-burst, and the housing-crash-led of 2009. Terry Pham launched his first -area bubble-tea store during one and survived them both.

Now Pham and many entrepreneurs like him are weighing the risks of running--and even more daunting, starting--new businesses in economically perilous times.

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