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Promoting Your Business Through Personal Posts

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This story appears in the October 2013 issue of Entrepreneur. Subscribe »

It's a big task getting employees to see that their tweets and Facebook status updates can be marketing tools for their companies. But for the past three years that's the message Jason Seiden, CEO of Chicago branding agency Ajax Workforce Marketing, has been spreading.

Seiden is on a mission to get individuals to leverage social media in a way that's good for business, creating what he calls a "profersonal" (a hybrid of personal and professional) profile. We sat down with him to learn more.

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