What's Trending With…Yael Cohen? The F%#@ Cancer Founder on Starting a Movement By Shira Lazar April 2, 2013 Opinions expressed by Entrepreneur contributors are their own. Yael Cohen launched Lets F Cancer to help increase awareness and promote early cancer detection. She also wanted to help young people start the conversation about the “C” word with their parents. Written By Shira Lazar Shira Lazar is the host and executive producer of What's Trending live Tuesdays at 10 a.m. Pacific and Partners Project, interviewing your favorite YouTube stars weekly.