Mobile Marketing and the Magic of Push Notifications (Infographic)

  • ---Shares
Free Webinar | August 16th

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now »

If Mad Men took place in 2014, the boardroom talk would have been all about push notifications on your smartphone.

Mobile marketing is where the magic is these days, but it’s not enough to have notices of sales and discounts landing in a customer’s inbox. Now, they want those alerts in real time, flashed up on the screen of their mobile device. These instant alerts -- called “push” notifications -- are being widely adopted by consumers and if your business is not using them, you are very likely losing money.

Related: 10 Online Marketing Predictions to Inform Your Strategy in 2014

Global-marketing company Responsys, with U.S. headquarters in San Bruno, Calif., surveyed 1,200 adults and found that almost six in 10 adults have downloaded apps from their favorite brands and of those who have downloaded apps, seven in 10 have enabled push notifications. Those percentages are higher when only the younger set is surveyed.

Take a look at the infographic from Responsys (below) to see what compels consumers to download a brand's app and then why they consider push notifications from those apps to be useful. 

Related: Keeping an Eye Out for Social and Mobile Innovations

Click to Enlarge+
Mobile Marketing and the Magic of Push Notifications (Infographic)

 

Edition: July 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.