Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.

By Stuart Wade • Dec 2, 2013

Opinions expressed by Entrepreneur contributors are their own.

Bonin Bough is a gregarious executive for a digital era. Imposing in ambition and wit, the vice president of global media and consumer engagement for Mondel?z International strives for authenticity in his every interaction.

In an effort to energize staid brands, Mondel?z's accelerator Mobile Futures is deploying new social and mobile innovations. For example, the snack-food company is pairing its Trident gum with mobile music app Lisnr to give consumers exclusive content via TV and social sites.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:

Exclusive content from our network of today’s leading CEOs and business strategists
Receive our flagship Entrepreneur Magazine - free!
No more ads, and get access to the Entrepreneur+ homepage
Free E-books written by our staff and other industry thought leaders

Learn More Log In

Editor's Pick

Determined to Support the Black Community, These Friends Brought 'Fresh Eyes' — and Innovation — to the Food Industry

The Complete Guide to Effectively Using AI Writing Tools in Content Marketing

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

The Basics of Making Money in Franchising

Most Popular

See all

Innovation

The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.

By Kim Lachance Shandrow

Business News

'Your Days Are Numbered': Customers, Actors Slam AMC Theaters for New Ticket Prices that 'Penalize People for Lower Income'

This week, AMC Theaters revealed its new tiered ticket pricing system called "Sightline at AMC."

By Emily Rella

Business News

'Our Kids Aren't Even Safe To Order Food': Mother Outraged After DoorDash Employee Uses App to Flirt With Teen Daughter

One mom is going viral on TikTok after catching a DoorDash employee attempting to flirt with her 15-year-old daughter through the messaging service provided through the platform.

By Emily Rella