Google's Most Senior Female Executive Tapped to Run YouTube
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In a lateral move, Susan Wojcicki -- the 16th employee at Google, which was actually founded out of her Menlo Park garage -- will transition out of her role as senior vice president of advertising and commerce.
In turn, Salar Kamangar, Google’s ninth employee -- who has served as YouTube’s CEO since 2010 -- is rumored to be joining the internet giant’s venture capital arm.
“Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love," Google CEO Larry Page said in a statement.
Wojcicki has long been a champion of YouTube since its acquisition in 2006 for $1.65 billion, and the management shakeup implies a sharpening focus on the division’s plateauing ad revenues, reports Forbes. While immensely profitable, YouTube is still dwarfed by the $200 billion television advertising industry, meaning a trove of opportunities still linger.
Though YouTube netted $5.6 billion last year and accounts for 21 percent of all video ad revenue in the United States, according to research firm eMarketer, it has recently encountered a few bumps.
In addition to the first-ever YouTube Music Awards, widely considered a flop, many video creators are balking at sinking ad prices in an increasingly congested community, notes The New York Times.
Wojcicki’s appointment represents the latest reshuffling of Google’s uber-exclusive L-Team -- a pool of senior executives that report directly to Page. Wojcicki formerly shared the ads and commerce leadership position with Sridhar Ramaswamy, who will now head the division alone.