Marketing

How to Get Customers to Trust Your Ecommerce Business (Infographic)

2 min read
Opinions expressed by Entrepreneur contributors are their own.

It can be difficult for a new ecommerce company to gain traction in the marketplace. Most of the difficulty boils down to the challenge of earning the trust of potential customers who aren't interacting with you or your inventory in a tangible, offline way. Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.

Fortunately, ecommerce businesses have several opportunities to win over potential customers. The first opportunity comes when a customer sees one of your advertisements for the first time. It's crucial to include key information in your ads, such as number of orders shipped, number of customers served and your customer service hours. If you accept PayPal as a payment option, you should mention it.

Another opportunity comes when a customer is browsing your website. You should use only high-quality images for your product pages and lookbooks, and you may want to consider adding customer reviews or testimonials, a staff page with pictures and even a live chat feature to help out customers who need assistance in real time. Finally, when a customer is making a purchase, it's a good idea to say where an order is shipping from, and it's better to display a delivery date rather than a shipping date. Security badges such as those from McAfee Secure and VeriSign will also inspire confidence.

Check out the infographic below, created by KISSmetrics, for more tips on how to build trust in your ecommerce business.

Click to Enlarge+
How to Get Customers to Trust Your Ecommerce Business (Infographic)

 

Related: What Shoppers Still Won't Buy on Amazon (Infographic)

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself