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The Science Behind Crafting Contagious Content

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This story appears in the May 2014 issue of Entrepreneur. Subscribe »

Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success.

"The Fox (What Does The Fox Say?)," released in September 2013, received some 40 million online views in its first two weeks and scored an astounding 276 million by December, becoming YouTube's top trending video of the year.

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