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The Accidental Entrepreneur: 3 Tales of Entrepreneurial 'Eureka' Moments

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This story appears in the June 2015 issue of Start Up.

One day in January 2014, Violet Alexandre headed out for a run with her baby boy bundled into a jogging stroller. Trekking along a popular Boulder, Colo., trail that heads into a shaded canyon, she slipped and fell hard on black ice. Attached by a safety strap, Alexandre was dragged as both baby and stroller plunged toward the icy stream below. She was able to stop the descent just in time.

Julia Vandenoever
Sharif and Violet Alexandre of RunSafe.

“I was very banged up and very shaken up,” she says, recalling that she texted her husband, Sharif, to tell him what had happened and that she would head home. In a panic, Sharif called back. When she didn’t answer right away, his distress worsened. 

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