Naming Contest May Christen This $300 Million Ship 'Boaty McBoatface'

Naming Contest May Christen This $300 Million Ship 'Boaty McBoatface'
Image credit: NERC

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
1 min read

Asking the good people of social media for help with your brand doesn't always go so swimmingly, as England's Natural Environment Research Council most recently learned.

NERC opened a social-media call for name suggestions for its new icebreaker, which has been called the biggest and most technologically advanced British research vessel ever built. According to CNN, NERC asked for names that were inspirational, possibly evoking a great historical figure or a landmark. While it got some suggestions along those lines, take a look at the latest poll results from its Twitter account:

PR disaster or greatest name ever? We're siding with the latter. Watch the video below to see what the ship will be tasked with, then go ahead and put the power of your click behind whichever name, well, floats your boat. 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur