Social Media

Naming Contest May Christen This $300 Million Ship 'Boaty McBoatface'

Naming Contest May Christen This $300 Million Ship 'Boaty McBoatface'
Image credit: NERC
Entrepreneur Staff
1 min read

Asking the good people of social media for help with your brand doesn't always go so swimmingly, as England's Natural Environment Research Council most recently learned.

NERC opened a social-media call for name suggestions for its new icebreaker, which has been called the biggest and most technologically advanced British research vessel ever built. According to CNN, NERC asked for names that were inspirational, possibly evoking a great historical figure or a landmark. While it got some suggestions along those lines, take a look at the latest poll results from its Twitter account:

PR disaster or greatest name ever? We're siding with the latter. Watch the video below to see what the ship will be tasked with, then go ahead and put the power of your click behind whichever name, well, floats your boat. 

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Up Your Social Media Game By Answering These 8 Branding Questions