Facebook Underreported iPhone Traffic for Some Publishers

The social giant said on Friday that a recent update to one of its metrics had led to the issue and affected publishers using one of its legacy platforms.
Facebook Underreported iPhone Traffic for Some Publishers
Image credit: Twin Design / Shutterstock.com

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
This story originally appeared on Reuters

Inc. said it had underreported the number of views on iPhone of content published by some publishers using its Instant Articles platform between Sept. 20 and Nov. 30.

Publishers make money through ads on their posts.

Facebook said on Friday that a recent update to one of its metrics had led to the issue and affected publishers using one of its legacy platforms. Traffic numbers for and Android devices were not affected.

The company apologized in September for an error in the way it measured a key measure of video viewership that significantly amplified users' viewing times on its platform.

The latest issue has been fixed and updated estimates will be provided, Facebook said.

Facebook also said it was updating the way it calculates potential audience size for ads as a way to give advertisers a better view of the number of people they can expect to reach.

(Reporting by Rishika Sadam in Bengaluru; by Ted Kerr)

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur