My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Elon Musk

The Real Reason Why Elon Musk Is a Twitter Power User

And how you can use his approach to boost your own social media profile.
The Real Reason Why Elon Musk Is a Twitter Power User
Image credit: Bloomberg
Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

A whopping 16.7 million people follow Elon Musk on Twitter, where he shares his musings about how artificial intelligence is a danger, updates about progress at SpaceX and Tesla and, lately, jokes about selling merchandise for his latest venture, The Boring Company.

It’s true that Musk is working on a lot of intriguing, high profile projects, but those aren’t the only things that make the currently self-described “hat salesman,” a Twitter power user. Stacy Minero, Twitter’s Director of Brand Strategy, says that in addition to breaking news on Twitter, Musk is adept at using the platform to make his customers and fans feel heard.

Related: 23 Weird Things We've Learned About Elon Musk

“He responds to tweets from everyday followers, which just blows up Twitter because it's like an adrenaline rush when he responds to you. He takes advice,” Minero explains. “[He] has this direct connection with users that that makes people feel special and makes them feel like there's a spotlight on them.”

But that conversation also extends to actual change. Minero cited one interaction in which a Connecticut-based customer shared with Musk that people were using a Tesla charging station in the area for parking instead of simply charging like they were supposed to.

“[After that tweet,] he instituted a rule that you could charge for 30 to 45 minutes and after that you would incur a fee,” Minero says. “So actually listening to feedback from customers as a way to improve either service or products. That's one of the things you can do on Twitter as a CEO, is use it as a live learning lab to actually improve products and services.”

Who are some other CEOs and founders you like to follow on Twitter? Let us know in the comments.

More from Entrepreneur

Amina AlTai teaches entrepreneurs and intrapreneurs how to balance a thriving career, body and mind.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur