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Consumers want to support entrepreneurs and businesses that take a clear stand on today's issues.

Opinions expressed by Entrepreneur contributors are their own.

As the world simultaneously experiences a health and heart crisis with a pandemic and protests, entrepreneurs have found themselves scrambling to not only keep their businesses afloat but to remain relevant. 

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Consumers are demanding entrepreneurs take a clear stand on today's issues, whether displaying messaging about masks or displaying messages about social justice. 

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