Subscribe to Entrepreneur for $5
Subscribe

How to Build a Team That Embodies the Voice and Mission of Your Company

Look for team members with these three essential qualities.

By
Opinions expressed by Entrepreneur contributors are their own.

Have you been looking for opportunities to enhance your business and stand out in the industry? You might be wondering whether you are utilizing your team in the best way or if changes are necessary to create more synergy and maintain consistency of voice and message throughout your company.

The secret sauce to building a team that embodies your company's voice and mission is finding people with the following three qualities.

1. Passion for life

When considering the kinds of employees to bring onto your team, seek those who are passionate about making an impact. These are the people who will put forth their best effort and strive to move projects forward in a timely manner. Someone with vigor and a strong spirit knows why he or she is getting out of bed each morning. These people want to make a difference every day, which will benefit your organization. 

A company is like a living person that embodies its own voice. Someone with passion will fully grasp the tone of the organization and speak positively about the business. His or her enthusiasm will shine through in projects that reflect the true heart of the company. A person who radiates excitement for life is also forward-looking. He or she is consistently planning and preparing for the future. These driven employees will carry out the company mission through innovation and creativity. In the office, this person will eagerly contribute to new projects and energize the entire group. 

Related: Dear Brit: 'I Want to Turn My Passion Into a Business, But I Don't Know My Passion!'

When you have passionate team members, it is apparent that they are happy to come to work. They will make friends and enmesh themselves into the environment. The dynamic employee naturally wants to represent the company in the best way, which ultimately leads to a team that reflects and amplifies the voice and mission of your business. 

2. Unique talents and expertise

If you want your organization to stand out, find people who bring fresh takes on old business practices or suggest unique spins on outreach tactics. For example, perhaps someone is exceptionally talented with marketing and understands the recent trends that captivate large audiences. Another is a skilled writer who can create personable content that embodies the voice of your company. An employee with technological expertise might better understand the right platform to reach your clients and bring your mission to life. 

Hiring people with distinct capabilities like these will allow your business to provide effective solutions to your consumers' problems. You will also find that it becomes possible to connect with your customers on a deeper level. 

Related: 7 Things to Look for When Hiring Experts

In an efficient team, one employee may support another by staying late to meet a deadline or offering an extra pair of eyes to review work. In this supportive environment, everyone comes together with unique skills to ensure projects convey the company's vision. Projects are enhanced when people feel comfortable vocalizing their expertise, opening the door for greater opportunities. When you build a team of people who collectively work to achieve the organization's mission and are willing to give extra effort, your business will flourish. 

3. Driven and purposeful

A key part of creating a well-oiled team that you are proud of is finding people who are driven to do their best and express a desire to grow. When someone knows that his or her work makes a difference, it provides a sense of purpose and motivation to work hard. These folks radiate confidence and have the courage to stretch and try something new.

When you take the time to outline how tasks unfold from beginning to end, it allows workers to see the bigger picture of the business. By pointing out positive strengths in your employees, they will feel that what they do truly helps advance the ball. When employees know that their actions make an impact, they take pride in what they do for your company. For example, telling someone that their attention to detail and thoughtfulness has led to greater customer satisfaction is revitalizing and inspiring. Their natural excitement makes them a great voice for your company. When you convey to your team how their talents are appreciated and essential, you can rest assured they will create work that embodies the right tone. 

Being driven to do your best is like caffeine for your spirit. When your team members understand that they are crucial pieces to a larger puzzle, coming to work does not feel like a job. Everyone is on the same page about the mission of the business, and they each do their part to represent the voice of your organization. You will find that this collaboration brings measurable results. 

Related: 5 Rock-Solid Leadership Strategies That Drive Success

To recap, building a team that embodies the voice and mission of your company is achievable when you know what qualities to seek out in your employees. Find people who have a zest for life and who will ensure that your business is represented enthusiastically and authentically. Discover workers with unique skills who will ensure the voice of your organization is memorable and innovative. And bring in employees who have a clear purpose and drive to grow, going above and beyond to achieve goals. 

This secret sauce to creating your dream team will lead to longevity for your company as you forge new ways to give your business an edge.

Nancy Solari

Written By

Entrepreneur Leadership Network Contributor

Nancy Solari is an accomplished CEO, business and life coach, writer and motivational speaker. As host of the national radio show 'Living Full Out with Nancy Solari,' she shares her tools for success with audiences and organizations all around the country.