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Ga-Ga for Google

Users are fans of the company's highly relevant searches. We're fans because Google is a dotcom that's making money.

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This story appears in the April 2002 issue of Entrepreneur. Subscribe »

Depending on how hip to the Web you are, you may or may not have heard of Google. You've likely heard catch phrases like "odd Google," which is commonly used in Web logs and online diaries when visitor stats reveal a person reached a site by typing a laughable combination of words into the search engine. Or perhaps when utilizing Yahoo! to search the Web, you ended up with results "powered by Google."

Whichever way you look at it, the masses are catching on to the buzz, and an increasing number of users--from the 100-plus Internet companies that pay Google Inc. for its search services to journalists scouring the Net for extremely specific information--are looking to the Mountain View, California, search engine company for the best results. The exact formula for attaining the best results is a well-guarded secret, but the reasons why Google has not only stayed afloat amid the dotcom dive and current recession, but avoided layoffs to boot are quite obvious.

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