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Bootstrapping Your Startup

No, you don't need investors to start your dream business. Here's how to make it happen with your own money.

By
This story appears in the October 2002 issue of Entrepreneurs Start-Ups magazine.

Some businesses are built by venture capitalists. Dearly departed Pets.com comes to mind. Other businesses are built by entrepreneurs--Dell Computers and Microsoft are a couple of good examples.

Despite the dream of some entrepreneurs to meet a VC with deep pockets, the fact is that 99.9 percent of business owners will struggle alone, pulling themselves up by their bootstraps. And that's not necessarily a bad thing. With a little luck and a lot of pluck, bootstrapping a business can be both financially and emotionally rewarding.

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