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Finning the Flames

With a flash of creativity, you can swim circles around the competition.

This story appears in the July 2003 issue of Entrepreneur. Subscribe »

The Entrepreneur: Bob Evans, 53, founder of Bob Evans Designs Inc. in Santa Barbara, California

Product Description: Force Fins (www.forcefin.com) are swimming fins with a flexible blade and a "V" design that propels a swimmer faster and with less effort than traditional fins. Evans' company has a product line that incudes 24 models, each selling for $200 to $500.

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