Denver-area McD Units Test DVD Rentals

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Oak Brook, Illinois-McDonald's Corp. is adding DVD rental machines to 104 restaurants in the Denver area as part of a test already in place on a smaller scale in fewer than 20 locations in Washington, DC, and Las Vegas.

For the Denver pilot program, the machines will be located inside about 60 stores, and the remaining 40 will be outside the restaurant, allowing consumers to access them 24 hours a day, Lisa Howard of McDonald's said. The installation of the rental devices, which are known as Redbox machines, is expected to be completed by the end of June. The cost of renting a DVD will be $1 a day plus tax, and new movies will be added about once a week. The machines only accept credit cards for payment. -Nation's Restaurant News


More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur