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Denver-area McD Units Test DVD Rentals


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Oak Brook, Illinois-McDonald's Corp. is adding DVD rental machines to 104 in the area as part of a test already in place on a smaller scale in fewer than 20 locations in , DC, and .

For the Denver pilot program, the machines will be located inside about 60 stores, and the remaining 40 will be outside the restaurant, allowing consumers to access them 24 hours a day, Lisa Howard of McDonald's said. The installation of the rental devices, which are known as Redbox machines, is expected to be completed by the end of June. The cost of a DVD will be $1 a day plus tax, and new movies will be added about once a week. The machines only accept for payment. -Nation's Restaurant News

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