Greg Connolly is the founder of the Berkeley, Calif.-based health-drink maker Amara Beverage Company. Amara is made with coffee berry, the red fruit that grows on coffee plants, found predominantly in natural-food stores like Whole Foods. The company makes a fruit-based sports drink designed for the rapidly growing fitness segment CrossFit.
About Greg Connolly
More From Greg Connolly
While larger companies can afford lost products during production runs, startups can't. Here are a few tips on ensuring your supply chain is as efficient as possible.
For our series The Grind, entrepreneur Greg Connolly explains how changing his mentality helped him become a better entrepreneur.
Small Business Heroes
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.