Greg Connolly
Guest Writer
Greg Connolly is the founder of the Berkeley, Calif.-based health-drink maker Amara Beverage Company. Amara is made with coffee berry, the red fruit that grows on coffee plants, found predominantly in natural-food stores like Whole Foods. The company makes a fruit-based sports drink designed for the rapidly growing fitness segment CrossFit.
More From Greg Connolly
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Thinking that you have to annihilate your competitors to dominate your industry may not be the best approach to scale your company. Here is why.
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For our series The Grind, the founder of sports-drink company Amara offers up advice on how to expand intelligently.
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From Flop to Success, How Brand Tweaking Saved This Company
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