Greg Connolly is the founder of the Berkeley, Calif.-based health-drink maker Amara Beverage Company. Amara is made with coffee berry, the red fruit that grows on coffee plants, found predominantly in natural-food stores like Whole Foods. The company makes a fruit-based sports drink designed for the rapidly growing fitness segment CrossFit.
About Greg Connolly
More From Greg Connolly
Prepare to Succeed
The Secret to Mastering Productivity
While all entrepreneurs aim to be more productive, often they fall short. Here is how to increase your output.
The Grind
Outsourcing Your Production? Here Are 3 Ways to Save Money.
While larger companies can afford lost products during production runs, startups can't. Here are a few tips on ensuring your supply chain is as efficient as possible.
The Grind
A Step-by-Step Guide to Nabbing an Angel Round
With many entrepreneurs stating their major concern is capital, getting outside funding can be imperative to a startup's success. Here are a few tips on getting your first round.
The Grind
3 Easy Steps for Finding the Ideal Co-Founder
Business partnerships are often compared to marriage: If you find the right match, success will ensue. Otherwise, you may be headed for disaster (and a nasty breakup).
Growth Strategies
Why a Dog-Eat-Dog Mentality Doesn't Work
Thinking that you have to annihilate your competitors to dominate your industry may not be the best approach to scale your company. Here is why.
Cultivating Emotional Intelligence
Why Growing Your Business Is All About Perspective
For our series The Grind, entrepreneur Greg Connolly explains how changing his mentality helped him become a better entrepreneur.
Starting a Business
Why Slow and Steady Wins the Race
For our series The Grind, the founder of sports-drink company Amara offers up advice on how to expand intelligently.
Starting a Business
From Flop to Success, How Brand Tweaking Saved This Company
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.