Greg Connolly

Greg Connolly

Guest Writer

Greg Connolly is the founder of the Berkeley, Calif.-based health-drink maker Amara Beverage Company. Amara is made with coffee berry, the red fruit that grows on coffee plants, found predominantly in natural-food stores like Whole Foods. The company makes a fruit-based sports drink designed for the rapidly growing fitness segment CrossFit.

More From Greg Connolly

Ask Entrepreneur

The Secret to Mastering Productivity

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Business partnerships are often compared to marriage: If you find the right match, success will ensue. Otherwise, you may be headed for disaster (and a nasty breakup).
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Thinking that you have to annihilate your competitors to dominate your industry may not be the best approach to scale your company. Here is why.
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Why Growing Your Business Is All About Perspective

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For our series The Grind, the founder of sports-drink company Amara offers up advice on how to expand intelligently.
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From Flop to Success, How Brand Tweaking Saved This Company

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