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CEO and Co-Founder of Peerbackers and Worthy Financial
Sally Outlaw is the co-founder and CEO of peerbackers.com, a leading crowdfunding consulting and services provider. She's the author of Cash From the Crowd (Entrepreneur Press, 2013) and speaks nationally on the topic of crowdfinance and the JOBS Act.
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Due to new crowdfunding laws we can all be VC's, but you may want to hold off before you invest in your peers.
Elio Motors was the first startup to become a publicly traded company using the updated Regulation A+ crowdfunding rules.
A company really needs to be ready -- preferably venture backed and generating substantive revenue -- before considering this option.
A panoply of new services are being offered to make projects stand out. But an entrepreneur has to be prepared to spend some money.
Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
Campaigns that use videos have a significantly higher success rate and raise more money than those that don't. Find out what your videos should contain to bring in the backers
Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture.
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