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Sally Outlaw

Sally Outlaw

Guest Writer / CEO and Co-Founder of Peerbackers and Worthy Financial

Sally Outlaw is the co-founder and CEO of peerbackers.com, a leading crowdfunding consulting and services provider. She's the author of Cash From the Crowd (Entrepreneur Press, 2013) and speaks nationally on the topic of crowdfinance and the JOBS Act.

Crowdfunding

Crowdfunding Could Be In Your Portfolio But Not Too Much

Due to new crowdfunding laws we can all be VC's, but you may want to hold off before you invest in your peers.
Regulation A+

How Elio Motors Went From Startup to Publicly Traded Company in Months

Elio Motors was the first startup to become a publicly traded company using the updated Regulation A+ crowdfunding rules.
Crowdfunding

5 Tips for Beating the Odds When Crowdfunding

Marketing is everything. How do you maximize your effort?
Financing

Turn Your Customers Into Investors

Ever hear of Regulation D 506c? If you're raising capital, you'll want to check it out.
Funding

Regulation A+ Is Not the Savior of Cash-Seeking Startups

A company really needs to be ready -- preferably venture backed and generating substantive revenue -- before considering this option.
Crowdfunding

Crowdfunding Campaigns Come With a Growing Price Tag

A panoply of new services are being offered to make projects stand out. But an entrepreneur has to be prepared to spend some money.
Crowdfunding

A Day in the Life of a Kickstarter Creator

Asking people for money is tough. But some are learning how to do it and starting businesses as a result.
Raising Capital

Go Fund Yourself

Don't waste time chasing investors. A myriad of options exist for ambitious entrepreneurs seeking to expand their startup and in need of financing.
Crowdfunding

Crowdfunding's New Self-Serve Options and Tools

New tech solutions enable companies to launch campaigns on their own portal when raising money.
Crowdfunding

5 Kinds of Crowdfunding You Never Thought Of

Nontraditional financing platforms are rapidly reducing entrepreneurs' cash squeeze while offering investors returns.
Crowdfunding

Crowdfunding Live: How One Spark Ignites Ideas

In-person events for financial prospecting provide benefits that online platforms don't: gathered masses, a pool of dedicated dollars and a chance to receive immediate project feedback.
Finance

How to Get Publicity for Your Crowdfunding Campaign

Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
Finance

How to Use Video to Promote Your Crowdfunding Campaign

Campaigns that use videos have a significantly higher success rate and raise more money than those that don't. Find out what your videos should contain to bring in the backers
Finance

How to Spread the Word About Your Crowdfunding Campaign

Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture.
Finance

How to Market Your Crowdfunding Campaign

You need a crowd to fund your idea. Here are the sources you should tap to spread the word about your crowdfunding campaign.